97th Floor

• Pricing model: Custom-quoted digital marketing engagements, primarily ongoing monthly retainers for SEO, PPC/paid media, content marketing, CRO, and broader full-funnel strategy. Evidence also shows project-based engagements and goal-based contracts; one Clutch case study says enterprise engagements start around a monthly minimum.
• Starting price: $5,000+ minimum project
• Typical range: $150-$199/hr
• Billing: Primarily monthly retainer / ongoing engagement; also custom project-based work. Clutch case-study language says contracts are goal-based, and review data shows ongoing monthly retainers.

97th Floor does not appear to publish standard package prices on its own services pages; pricing is custom and gated behind a sales conversation. The clearest published figures come from third-party directories: Clutch lists a $5,000+ minimum project size and $150-$199/hr average hourly rate, while DesignRush shows a minimal budget of $1,000-$10,000 and $150/hr average hourly rate. Clutch review summaries also say client spend ranges from $10,000 to over $200,000 annually, and an older Clutch case-study write-up states enterprise clients start at around $10,000/month and that contracts are goal-based; treat that monthly floor as case-study/editorial reporting rather than a current official rate card published by 97th Floor.

A 97th Floor engagement appears to begin with goal-setting and audience discovery, then moves into a custom channel strategy, coordinated execution by the same specialists who speak with the client, and an ongoing cadence of meetings, approvals, reporting, and optimization. Review and company evidence consistently point to a hands-on, research-led process with clear deliverables and regular follow-up.

1. 1

   Define goals and business context

   Engagements start with conversations about the client’s goals and challenges, after which 97th Floor builds a strategy around those objectives. Review evidence shows clients describing an initial discussion of goals before 97th Floor proposes the plan of attack.

2. 2

   Research the audience and buyer journey

   97th Floor then researches the audience in depth, using persona and buyer-journey discovery to understand how customers think and where they spend time. Their case studies describe exploring existing audience research, adding persona discovery, and studying forums, social channels, and websites used by key personas.

3. 3

   Build a custom multi-channel strategy

   Using that research, the team maps a tailored strategy across the needed channels such as SEO, paid media, CRO, content, backlinks, or site improvements. Third-party reviews and 97th Floor’s own descriptions show them analyzing the website, identifying opportunities, and connecting strategy to conversions and client business goals.

4. 4

   Execute work through a cross-functional client-facing team

   The specialists doing the work are the same people the client interacts with, rather than operating behind a separate relay layer. 97th Floor says account teams are made up of experts across disciplines with direct client contact, and reviewers describe working with a project manager/account lead plus channel specialists.

5. 5

   Share deliverables, review them with the client, and get approval

   Work is delivered in a structured cadence through calls, emails, slide decks, and follow-up summaries, with clients reviewing materials before major actions move forward. One reviewer specifically says 97th Floor explains what they will do, gets approval first, then sends recap emails and links to slide presentations and supporting assets.

6. 6

   Run ongoing testing and refinement

   After launch, 97th Floor iterates based on performance, including experimentation, content adjustments, keyword/backlink work, ad refinements, and conversion improvements. Company materials describe rigid experimentation and A/B testing, while reviewers say the team is proactive, suggests improvements, and proposes next steps after meetings.

7. 7

   Report performance and plan next actions

   The engagement is maintained through recurring status meetings, monthly reporting, and ad hoc communication as needed. Reviews describe weekly or biweekly calls, clear agendas before meetings, summaries afterward, and regular reporting tied to progress and next steps.