97th Floor vs Search Laboratory

A head-to-head comparison of 97th Floor and Search Laboratory in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

97th Floor

Audience-first digital marketing focused on conversions, pipeline, and revenue.

76/ 100 overallHigher score
Search Laboratory

Searching for the truth in data.

69/ 100 overall

Score-by-score

Criterion97th FloorSearch Laboratory
Website Presence(20%)8689
Search Visibility(20%)5868
Trust & Credibility(20%)8172
Market Presence(15%)7674
Customer Satisfaction(10%)8418
Overall7669

Pricing at a glance

97th Floor

Model
Custom-quoted digital marketing engagements, primarily ongoing monthly retainers for SEO, PPC/paid media, content marketing, CRO, and broader full-funnel strategy. Evidence also shows project-based engagements and goal-based contracts; one Clutch case study says enterprise engagements start around a monthly minimum.
Typical range
$150-$199/hr
Full 97th Floor pricing →

Search Laboratory

Model
Custom-quoted digital marketing engagements, most likely a hybrid of monthly retainer and/or project-based consulting for agency services; plus separately sold fixed-price training courses and reseller/implementation services for Google Marketing Platform products.
Typical range
$150-$199 / hr
Full Search Laboratory pricing →