97th Floor vs Polaris

A head-to-head comparison of 97th Floor and Polaris in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

97th Floor

Audience-first digital marketing focused on conversions, pipeline, and revenue.

76/ 100 overallHigher score

Polaris

B2B and ecommerce SEO agency focused on future-proofing online visibility.

55/ 100 overall

Score-by-score

Criterion	97th Floor	Polaris
Website Presence(20%)	86	78
Search Visibility(20%)	58	42
Trust & Credibility(20%)	81	51
Market Presence(15%)	76	58
Customer Satisfaction(10%)	84	40
Overall	76	55

Pricing at a glance

97th Floor

Model: Custom-quoted digital marketing engagements, primarily ongoing monthly retainers for SEO, PPC/paid media, content marketing, CRO, and broader full-funnel strategy. Evidence also shows project-based engagements and goal-based contracts; one Clutch case study says enterprise engagements start around a monthly minimum.
Typical range: $150-$199/hr

Full 97th Floor pricing →

Polaris

Model: Primarily monthly SEO retainer with tiered package levels, plus fixed-price project work (including SEO audits/technical SEO/website migrations). Polaris also describes milestone-based billing for migration projects.
Typical range: £3,000-£19,500 / month

Full Polaris pricing →

97th Floor profile →Polaris profile →← All seo agencies