An independent, evidence-based evaluation of Upcall, human-powered omnichannel sales outreach for lead generation, qualification, and appointment setting.. Scored across 5 weighted criteria covering website presence, search visibility, trust, market presence, and customer satisfaction.
Overall evaluation score
Upcall helps teams increase conversion and sales productivity by responding to leads quickly, following up persistently, and outsourcing outreach to a managed U.S.-based team while providing real-time visibility and integrations.
Weight: 20%
Upcall has a clear, content-rich website and supporting one-pager that explain its omnichannel outreach services, use cases, pricing, contact channels, and managed U.S.-based delivery model, but the evidence does not include deeper site-quality signals like traffic, technical performance, or a full address.
Weight: 20%
Search visibility evidence is limited to a mature domain (registered in November 2002, ~23 years old) and a recently updated homepage, with no provided data on rankings, backlinks, organic traffic, or other visibility metrics, so this should be scored conservatively.
Weight: 20%
Upcall shows solid credibility signals through verifiable firmographics (founded 2016, team size 11-50, phone/email contacts, LinkedIn profile) and strong third-party review presence on Clutch, Capterra, G2, and BBB, though BBB shows it as not accredited and not rated and some review concerns mention caller consistency and support responsiveness.
Weight: 15%
Upcall has a moderate market footprint based on its website, LinkedIn presence, published pricing, and listings on Clutch, Capterra, G2, and BBB, but the evidence does not show a broad multi-channel presence, major press coverage, or strong external visibility data.
Weight: 10%
Customer sentiment appears mostly positive across the visible review sources—Clutch 4.9/5 from 27 reviews, Capterra 4.6/5 from 11 reviews, and G2 4.5/5 from 1 review—with praise for ease of use, transparency, and lead-generation results, tempered by some negative feedback around caller quality, support, and platform limitations.
Upcall provides managed omnichannel outreach services for business teams that need faster lead response, qualification, appointment booking, research, and customer conversations.
Runs outbound B2B prospecting campaigns using human callers to contact target businesses, generate interest, and create sales opportunities.
Engages inbound or marketing leads by phone, SMS, and email, asks qualifying questions, and identifies buying intent before handing leads to sales.
Schedules qualified appointments directly on sales calendars and can connect qualified prospects directly to the sales team.
Conducts surveys, gathers business information, and collects data and buying signals for marketing and research needs.
Supports customer feedback, retention, follow-up, event attendance confirmation, and win-back or upsell campaigns.
Accepts leads from CRMs, forms, and spreadsheets, provides a real-time dashboard, and syncs results, notes, meetings, and updates back through integrations and API.
Upcall itself publishes the most concrete pricing: SMB at $3.5-$5 per lead for up to 5 call attempts, and Standard at $3.5-$7.5 per lead for 5-10 call attempts. It also says pricing is project-based, volume-based, and has no long-term commitments; Reseller and Enterprise require contacting sales for custom pricing. Third-party directories add spend context rather than official list pricing: Clutch reports a minimum project size of $5,000+ and says typical projects range from $5,000-$10,000, while GoodFirms lists an estimated hourly band of under $25/hr; those directory figures are marketplace estimates/profile metadata, not official Upcall-published rate cards.
Where this pricing information was traced from.
Upcall has a verifiable third-party presence on Clutch, G2, Capterra, and BBB, while I did not find a matching Trustpilot profile or a clearly matching Google business listing/profile for the company via search. Across the platforms where review text was actually visible, sentiment is mostly positive and centers on ease of use, transparency, professional callers, and lead-generation effectiveness, with a smaller set of criticisms around platform bugs, caller consistency, support responsiveness, and call-frequency settings.
27 reviews
Clutch reviewers generally praise Upcall for efficient lead generation, responsive project management, transparency, and professional US-based callers. A few visible reviews also mention minor platform bugs or some variability in caller quality.
“The teams consistently hit their targets, and I am very pleased with the outcomes.”
“I appreciate the transparency of their platform.”
1 reviews
The single visible G2 review is positive and describes Upcall as helpful for contact management, repeated follow-up calling, conversation recording, and day-to-day dashboard use. I only found one clearly visible G2 review for this profile.
“It's an simply super software available in the market as it will manages all our contacts, it maintains and followup our clients by simply calling them back around 4-6 times them.”
11 reviews
Visible Capterra reviews are mostly favorable, highlighting quick setup, ease of use, real-time collaboration, call recording, local caller ID, and value for money. The visible negative feedback points to poor caller vetting/consistency, support issues, and a desire for tighter callback controls.
“We have been using Upcall to generate new leads, and the experience is great! You can customize your call campaign to your needs and collaborate with callers in realtime, which is really helpful.”
“I wanted to call prospects in the insurance company. I uploaded my list, wrote my script and added a few more details and ta da! The campaign was already launching. What a breeze, for me who used to use traditional and clunky call centers...”
“I was looking for an outbound solution for my startup and Upcall was a real life saver ! Their team is dedicated to your success and their tools are truly unique: you can listen to phone calls, collaborate with callers (and rate calls individually).”
“Waste of money!”
BBB has a business profile for Upcall in San Francisco, but the page shows the business as not BBB accredited and not rated. I did not find visible customer review text for this specific Upcall BBB profile in search results, so I cannot summarize reviewer sentiment from BBB reviews.
Strengths
Concerns
The upcall.com domain was registered in November 2002 (~23 years old), with the homepage last modified November 2025. Figures are from a live RDAP domain lookup and HTTP headers, not estimated.
Domain registered
November 2002
Last updated
November 2025
Domain age
~23 years