ThatWare vs Candour

A head-to-head comparison of ThatWare and Candour in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overallHigher score
Candour

A Norwich digital agency building brands, developing websites, and driving results through SEO and digital PR.

57/ 100 overall

Score-by-score

CriterionThatWareCandour
Website Presence(20%)8479
Search Visibility(20%)2846
Trust & Credibility(20%)7963
Market Presence(15%)7358
Customer Satisfaction(10%)8218
Overall6757

Pricing at a glance

ThatWare

Model
Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range
$89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF
Full ThatWare pricing →

Candour

Model
Custom quote, with a strong monthly-retainer model for SEO and likely custom project-based pricing for website design/build and branding.
Full Candour pricing →