Candour

• Pricing model: Custom quote, with a strong monthly-retainer model for SEO and likely custom project-based pricing for website design/build and branding.
• Billing: Primarily monthly for SEO retainers; other services appear to be custom-scoped project engagements.

I found no published price card or concrete £/$ amounts on Candour's own website. The clearest pricing-model evidence is on Candour's SEO service page, which explicitly describes 'monthly SEO retainers' and says almost all SEO clients work with them monthly; the contact flow is quote-led, indicating custom scoping rather than self-serve packages. Third-party directory evidence is limited: Clutch confirms the exact company/domain match (Candour, Norwich, withcandour.co.uk) but lists both minimum project size and hourly rate as 'Undisclosed', so there is public evidence of a custom-quote model but no reputable published numeric entry price. Any broader Norwich agency cost bands found elsewhere would be market estimates, not Candour-specific pricing, so I am not using them as Candour's prices.

Candour engagements appear to begin with collaborative onboarding and discovery to understand the client’s business, audiences, competitors and goals, then move into audits and strategy before in-house delivery across SEO, design/build or digital PR. Delivery is described as structured and partnership-led, with Candour integrating with client teams, shaping user journeys and content, and supporting launches, migrations and ongoing reporting.

1. 1

   Align on business context

   Candour starts by getting the fundamentals straight: business goals, brand mission and values, tone of voice, competitors, and the client’s in-house capabilities. Their SEO process page explicitly lists onboarding around those inputs, and case studies show early research and workshopping with client leadership.

2. 2

   Run audits and discovery

   They then assess the current situation through audits and analysis. On the SEO side this includes technical audit, content performance review, link analysis, competitor benchmarking and analytics review; in project case studies, this discovery also includes understanding audience needs and existing process problems.

3. 3

   Map users, journeys and positioning

   Using workshops and research, Candour translates discovery into user personas, user journeys, value proposition and search/content direction. In web projects they describe workshops to define personas and journeys, while brand work includes a brand exploration workshop to establish the value proposition.

4. 4

   Set the strategy and prioritise work

   After discovery, Candour documents the route forward by reviewing business targets and current position, then creating a strategic statement, task prioritisation and delivery resource planning. Their own SEO methodology page presents strategy as a distinct step before execution, and case studies show campaign concepts or site structure/content plans being chosen at this stage.

5. 5

   Deliver the work in-house

   Execution is handled by Candour’s in-house team, depending on the engagement: content briefs and digital PR campaigns for SEO retainers, user-centred design and build work for websites, or modular page/component creation and integrations for platform projects. They repeatedly describe structured delivery, prototyping/wireframing/testing for UX-heavy builds, and in-house SEO involvement throughout migrations.

6. 6

   Launch or migrate with search safeguards

   For website engagements, Candour supports launch and migration with search consultancy embedded from the outset to reduce traffic risk and keep the new site search-ready. Their case studies and service pages describe helping clients re-platform safely, integrating systems such as booking tools or CRM, and following best practices as the project evolves.

7. 7

   Support ongoing collaboration and reporting

   After the initial setup or launch, Candour commonly continues on a monthly basis, integrating with the client’s existing team, helping prepare for stakeholder meetings, and providing account management and reporting. Their SEO service page explicitly says many clients work with them monthly and that reporting/account management is part of the process.