The SEO Works vs ThatWare

A head-to-head comparison of The SEO Works and ThatWare in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

The SEO Works

Award-winning UK search marketing agency helping businesses get more customers online through SEO, PPC, AI visibility, paid social, and web development.

78/ 100 overallHigher score
ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overall

Score-by-score

CriterionThe SEO WorksThatWare
Website Presence(20%)8884
Search Visibility(20%)6228
Trust & Credibility(20%)8479
Market Presence(15%)7873
Customer Satisfaction(10%)8182
Overall7867

Pricing at a glance

The SEO Works

Model
Custom-quoted monthly retainer for SEO/PPC engagements, with some project-based work and hourly-rate equivalents listed on directories. Evidence also suggests media-management/commission billing on at least some AdWords engagements.
Typical range
$1,500-$2,500 / month
Full The SEO Works pricing →

ThatWare

Model
Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range
$89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF
Full ThatWare pricing →