The SEO Works

• Pricing model: Custom-quoted monthly retainer for SEO/PPC engagements, with some project-based work and hourly-rate equivalents listed on directories. Evidence also suggests media-management/commission billing on at least some AdWords engagements.
• Starting price: $1,500 / month
• Typical range: $1,500-$2,500 / month
• Billing: Primarily monthly retainer; Clutch lists SEO packages starting at $2,500/month and PPC packages starting at $1,500/month. Clutch also lists an average hourly rate of $100-$149/hr, and one client review says The SEO Works took a commission on AdWords spend.
• Contract terms: Evidence suggests fixed-term contracts are common, including 12-month roadmaps/contracts. One Trustpilot reviewer described a strict 12-month contract with auto-renewal concerns; another reviewer referenced ending at the first possible opportunity after 6 months. The agency's own site says it uses a 12-month roadmap, but a universal minimum term was not clearly published on an official pricing page.
• Free trial: Free audit / consultation is offered; no paid trial or pilot pricing found.

The SEO Works does not appear to publish a standard UK self-serve price list on its main site; official pages repeatedly push buyers toward a bespoke quote after a free audit. The strongest concrete public figures come from Clutch, which lists SEO packages starting at $2,500/month, PPC packages starting at $1,500/month, a $1,000+ minimum project size, and a $100-$149/hr rate band. Client-reported spend on Clutch includes about £1,500/month, then £1,800/month, then £2,500/month plus VAT for a growing SEO/PPC/content engagement; because those are client-reported review amounts rather than an official rate card, treat them as observed spend examples rather than universally applicable pricing.

A typical engagement with The SEO Works starts with an audit or review and a goal-setting conversation, then moves into a bespoke roadmap built around keyword research, audits, and agreed KPIs. Delivery appears to be ongoing and collaborative: the team implements technical/content/PPC work, works with client-side stakeholders where needed, and reviews progress through regular meetings, reports, and campaign review checkpoints.

1. 1

   Start with an audit and initial brief

   Clients commonly begin with a free audit or site review, and early conversations are used to understand the business, goals, and starting brief. Review evidence suggests prospects are expected to come prepared with a solid brief, though some clients said the team could get up to speed without needing an extensive one.

2. 2

   Align on goals, KPIs, and campaign priorities

   The SEO Works appears to define campaign objectives up front and shape work around commercial goals rather than vanity metrics. Third-party and review evidence indicates KPIs are agreed early, original briefs are revisited in meetings, and priorities can be changed if the campaign needs to pivot.

3. 3

   Audit the site and build a tailored roadmap

   After onboarding, the team performs in-depth analysis such as keyword research, competitor review, and technical/content audits, then turns findings into a bespoke strategy and roadmap. Evidence on G2 specifically mentions clients receiving a one-month roadmap followed by a two-month roadmap.

4. 4

   Implement technical, content, and campaign changes

   Delivery then moves into hands-on execution, including backend fixes, speed and compliance improvements, site structure work, optimization recommendations, copy changes, content support, and PPC management where relevant. Reviews also show they may collaborate directly with in-house designers or other client teams during implementation.

5. 5

   Run regular check-ins and share reporting

   Work is managed through regular communication channels such as email, virtual meetings, shared spreadsheets, and Google Meet calls. Customers and listings repeatedly mention monthly meetings, monthly performance reporting, regular updates, and progress reviews tied back to targets.

6. 6

   Review performance and adjust the plan

   The process appears iterative rather than fixed: The SEO Works reviews campaign progress against the original brief and targets, then adjusts focus when needed. Review evidence also points to formal campaign review meetings at key milestones, including end-of-period reviews where next-step options are discussed.