Pointer Strategy vs The Sales Factory

A head-to-head comparison of Pointer Strategy and The Sales Factory in sdr agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Pointer Strategy

Operator-led GTM recruitment and enablement for B2B revenue teams in Australia.

63/ 100 overall
The Sales Factory

Grow your B2B company with AI-augmented lead generation and outsourced sales.

69/ 100 overallHigher score

Score-by-score

CriterionPointer StrategyThe Sales Factory
Website Presence(20%)7882
Search Visibility(20%)3234
Trust & Credibility(20%)7281
Market Presence(15%)5872
Customer Satisfaction(10%)8488
Overall6369

Pricing at a glance

Pointer Strategy

Model
Multiple models depending on service line: (1) performance-based recruitment billed as 1.5% of salary per month for 12 months, with billing stopping if the hire leaves; (2) month-to-month monthly retainers for legacy/outbound services such as cold email, LinkedIn outbound, sales management, and full-suite SDR services; and (3) custom/fractional leadership engagements with flexible scope, typically 3-6 months.
Typical range
$995-$9,995 / mo
Full Pointer Strategy pricing →

The Sales Factory

Model
Custom monthly retainer for outsourced sales development, sold in tiered team-size packages by number of BDRs (Start = 1 BDR, Grow = 2 BDRs, Scale = 3 BDRs). The engagement appears to be a done-for-you outsourced SDR/BDR program rather than pay-per-lead or pay-per-appointment pricing.
Typical range
$10,000-$49,999 typical project size
Full The Sales Factory pricing →