Pointer Strategy

• Pricing model: Multiple models depending on service line: (1) performance-based recruitment billed as 1.5% of salary per month for 12 months, with billing stopping if the hire leaves; (2) month-to-month monthly retainers for legacy/outbound services such as cold email, LinkedIn outbound, sales management, and full-suite SDR services; and (3) custom/fractional leadership engagements with flexible scope, typically 3-6 months.
• Starting price: $995 / mo
• Typical range: $995-$9,995 / mo
• Billing: Primarily monthly billing. Recruitment is pay-on-performance at 1.5% of salary monthly for 12 months; outbound/service packages are billed month-to-month per month; fractional leadership is custom-scoped.
• Contract terms: Recruitment: 12 months of monthly billing tied to hire tenure, and billing stops if the hire leaves. G2 states their service plans are month-to-month. Fractional leadership pages say no lock-in contracts; most engagements run 3-6 months, sometimes 9-12 months.
• Guarantee: No upfront fees for recruitment; if the hire leaves, billing stops. Pointer also states 12 months of training is included at no extra cost for recruitment hires.

Pointer Strategy does publish concrete public pricing, but it varies by service. On its current recruitment site, the clearest first-party model is performance-based hiring: 1.5% of salary monthly for 12 months, with zero upfront fees and billing stopping if the hire leaves. Separately, reputable third-party source G2 lists four monthly service editions at $995, $995, $3,995, and $9,995 per month; these appear to reflect Pointer's outbound/services packaging rather than the newer recruitment pricing model. Clutch also reports directory-style pricing signals of $5,000+ minimum project size and $50-$99/hr average hourly rate, but those are directory estimates/bands, not a first-party published package price.

A typical Pointer Strategy engagement appears to start with aligning on outbound goals and the ideal customer profile, then Pointer builds the prospecting engine and runs outreach through managed SDR/BDR resources while staying in close contact with the client. Delivery is collaborative and transparent: clients describe weekly meetings and Slack communication, and Pointer’s own materials describe ongoing reviews, coaching, and progress validation with sales leaders.

1. 1

   Define goals and ideal customer profile

   Pointer is engaged to help achieve top-of-funnel goals such as demos, discovery calls, product awareness, and registrations. In reviewed client work, the first concrete work included defining the ideal customer profile before campaign execution.

2. 2

   Build the target list and outbound system

   After scoping the target audience, Pointer builds email lists, writes outreach, and creates the email delivery system for outbound campaigns. Its own service descriptions also frame the offer as putting strategy, tools, and oversight in place rather than just supplying labor.

3. 3

   Launch managed multi-channel prospecting

   Pointer then runs outbound through fully managed SDR/BDR resources, with service descriptions covering cold calling, email, LinkedIn, and related prospecting activity. Reviews describe clients effectively handing off pipeline-building work to Pointer’s managed sales development team.

4. 4

   Coordinate day to day in shared channels

   Execution is not hands-off in the sense of disappearing; clients report responsive collaboration and Clutch specifically notes Slack-based communication. Pointer’s own proposal materials say they meet weekly, speak frequently, and use a shared Slack channel for ongoing communication.

5. 5

   Qualify conversations and book appointments

   The operating output of the engagement is qualified prospects, appointments, demos, and discovery calls rather than just raw activity. Review evidence repeatedly highlights qualified appointments and consistent flows of high-quality prospects as the main delivered outcome.

6. 6

   Review progress with leadership and adjust

   Pointer’s own materials describe monthly strategic reviews with sales leaders to validate effort and progress, and their broader training/enablement pages emphasize KPI-focused reporting and changing approach when needed. Taken together with review comments about transparency and open communication, the process appears to include regular performance review and iteration rather than a fixed set-and-forget campaign.