How much does Pointer Strategy cost? Here is everything we could verify about Pointer Strategy's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Multiple models depending on service line: (1) performance-based recruitment billed as 1.5% of salary per month for 12 months, with billing stopping if the hire leaves; (2) month-to-month monthly retainers for legacy/outbound services such as cold email, LinkedIn outbound, sales management, and full-suite SDR services; and (3) custom/fractional leadership engagements with flexible scope, typically 3-6 months.
Starting price:$995 / mo
Typical range:$995-$9,995 / mo
Billing:Primarily monthly billing. Recruitment is pay-on-performance at 1.5% of salary monthly for 12 months; outbound/service packages are billed month-to-month per month; fractional leadership is custom-scoped.
Contract terms:Recruitment: 12 months of monthly billing tied to hire tenure, and billing stops if the hire leaves. G2 states their service plans are month-to-month. Fractional leadership pages say no lock-in contracts; most engagements run 3-6 months, sometimes 9-12 months.
Guarantee:No upfront fees for recruitment; if the hire leaves, billing stops. Pointer also states 12 months of training is included at no extra cost for recruitment hires.
What's included
Recruitment hires include 12 months of enablement/training, weekly live training, certifications, mentoring, quarterly planning, and practitioner-led vetting.
Cold Email Operating Systems includes guaranteed delivery, list building, persona-based and trigger-based targeting, copywriting, and fully managed delivery.
Sales Management as a Service includes call coaching, weekly 1:1 sessions, weekly training, weekly activity tracking, progression plans, real-time advice, and performance improvement plans.
Full suite SDR services includes sales leadership, SDR/BDR management, a dedicated SDR/BDR, lead research, copywriting, and sales ops/revops support.
LinkedIn Outbound is positioned as managed LinkedIn outreach/lead generation for founders, CEOs, or sales leaders.
Pointer Strategy does publish concrete public pricing, but it varies by service. On its current recruitment site, the clearest first-party model is performance-based hiring: 1.5% of salary monthly for 12 months, with zero upfront fees and billing stopping if the hire leaves. Separately, reputable third-party source G2 lists four monthly service editions at $995, $995, $3,995, and $9,995 per month; these appear to reflect Pointer's outbound/services packaging rather than the newer recruitment pricing model. Clutch also reports directory-style pricing signals of $5,000+ minimum project size and $50-$99/hr average hourly rate, but those are directory estimates/bands, not a first-party published package price.