OptimizeToConvert vs Zopto

A head-to-head comparison of OptimizeToConvert and Zopto in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

OptimizeToConvert

Industry-leading inbound pay-per-call lead generation at scale.

52/ 100 overall

Zopto

AI-powered outbound growth tools and done-for-you pipeline generation.

68/ 100 overallHigher score

Score-by-score

Criterion	OptimizeToConvert	Zopto
Website Presence(20%)	72	72
Search Visibility(20%)	48	48
Trust & Credibility(20%)	46	76
Market Presence(15%)	58	68
Customer Satisfaction(10%)	20	82
Overall	52	68

Pricing at a glance

OptimizeToConvert

Model: Performance-based lead generation, primarily pay-per-call for the main agency offering. Optimize to Convert explicitly says clients only pay for qualified, connected inbound calls that meet agreed criteria. A related Optimize to Convert-owned property also shows fixed per-lead package pricing for insurance leads, indicating they can also sell leads on a per-lead basis in at least some verticals.
Typical range: $38 per lead

Full OptimizeToConvert pricing →

Zopto

Model: Primarily per-account / per-user subscription pricing for the software, with monthly or quarterly billing; agency/enterprise plans are multi-user and prorated when seats change. Current public pricing on the company domain appears to have shifted to Zeekeo branding, which shows a self-serve per-seat software plan and a separate done-for-you managed service plan.
Typical range: $120-$649 / month

Full Zopto pricing →

OptimizeToConvert profile →Zopto profile →← All lead generation agencies