OptimizeToConvert

• Pricing model: Performance-based lead generation, primarily pay-per-call for the main agency offering. Optimize to Convert explicitly says clients only pay for qualified, connected inbound calls that meet agreed criteria. A related Optimize to Convert-owned property also shows fixed per-lead package pricing for insurance leads, indicating they can also sell leads on a per-lead basis in at least some verticals.
• Starting price: $38 per lead
• Typical range: $38 per lead
• Billing: Primarily per-unit / pay-on-performance. Main site states pay-per-call billing for qualified connected calls; the insurance-leads property publishes prepaid package pricing at a fixed per-lead rate.

I did not find a public monthly retainer, setup fee, hourly rate, contract minimum, or standard agency package pricing on Optimize to Convert's main site. What is publicly knowable is that their core agency model is pay-per-call: they state you only pay for qualified, connected calls that meet your criteria. Separately, an Optimize to Convert-owned lead property, Insurance Leads Optimized, publishes concrete package pricing of $38 per lead for insurance leads (packages of 25, 50, 75, or 100 leads); this is a real public price, but it appears to be for that specific lead product/vertical rather than a universal agency-wide rate card.

Based on the evidence I could verify, an engagement with Optimize to Convert appears to center on getting a client’s lead criteria, then running and continuously optimizing paid social/digital campaigns that generate consumer-initiated inbound calls routed to the client’s sales team. However, I found no verified customer-review accounts describing onboarding, approvals, reporting cadence, or week-by-week delivery, so the process can only be grounded at a high level from third-party and company materials.

1. 1

   Define lead requirements

   The starting point appears to be aligning on the client’s qualification criteria, because Optimize to Convert says clients pay only for qualified, connected inbound calls that meet the client’s criteria. Their positioning also emphasizes adding scale to an existing customer-acquisition infrastructure rather than replacing it.

2. 2

   Launch paid social and digital acquisition campaigns

   Optimize to Convert then uses its in-house media team to run social media and digital advertising campaigns for lead generation and customer acquisition. Its site specifically names Facebook, Instagram, and YouTube as channels used to drive volume.

3. 3

   Target the right audiences

   After launch, the company’s methodology centers on audience targeting and segmentation to reach relevant consumers at the right moment. The site describes this as precision targeting, which suggests campaign delivery is tuned around consumer fit and intent.

4. 4

   Deliver inbound pay-per-call leads to the client

   The core service outcome is consumer-initiated inbound calls sent directly to the client’s sales team. Optimize to Convert frames the engagement as pay-per-call lead generation, with traffic quality controlled from source to sale through its direct partnerships.

5. 5

   Monitor performance and optimize using real data

   Campaigns are described as being continuously monitored and optimized based on performance data. Third-party material about Peter Day also points to offer testing strategies, building media-buying capability, and using multiple traffic sources, which supports an ongoing test-and-improve operating model rather than a one-time setup.

6. 6

   Scale winning campaigns across verticals and sources

   Once campaigns perform, the company’s stated goal is to ramp volume and add scale for client partners. Both the site and Peter Day’s podcast summaries emphasize diversification into new verticals and traffic sources, which fits a scale-up phase after initial performance is established.