How much does OptimizeToConvert cost? Here is everything we could verify about OptimizeToConvert's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Performance-based lead generation, primarily pay-per-call for the main agency offering. Optimize to Convert explicitly says clients only pay for qualified, connected inbound calls that meet agreed criteria. A related Optimize to Convert-owned property also shows fixed per-lead package pricing for insurance leads, indicating they can also sell leads on a per-lead basis in at least some verticals.
Starting price:$38 per lead
Typical range:$38 per lead
Billing:Primarily per-unit / pay-on-performance. Main site states pay-per-call billing for qualified connected calls; the insurance-leads property publishes prepaid package pricing at a fixed per-lead rate.
What's included
Qualified, consumer-initiated inbound calls
Calls delivered directly to the client's sales team
Lead generation via social media and digital advertising
Facebook, Instagram, and YouTube advertising
Continuous data-driven campaign optimization
Audience targeting and segmentation
Scalable volume across multiple verticals
I did not find a public monthly retainer, setup fee, hourly rate, contract minimum, or standard agency package pricing on Optimize to Convert's main site. What is publicly knowable is that their core agency model is pay-per-call: they state you only pay for qualified, connected calls that meet your criteria. Separately, an Optimize to Convert-owned lead property, Insurance Leads Optimized, publishes concrete package pricing of $38 per lead for insurance leads (packages of 25, 50, 75, or 100 leads); this is a real public price, but it appears to be for that specific lead product/vertical rather than a universal agency-wide rate card.