Top Sales Agencies

OptimizeToConvert vs Purple Sales

A head-to-head comparison of OptimizeToConvert and Purple Sales in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

OptimizeToConvert

Industry-leading inbound pay-per-call lead generation at scale.

52/ 100 overall
Purple Sales

Toronto-based B2B growth agency focused on generating sales-qualified leads and pipeline growth.

67/ 100 overallHigher score

Score-by-score

CriterionOptimizeToConvertPurple Sales
Website Presence(20%)7266
Search Visibility(20%)4854
Trust & Credibility(20%)4674
Market Presence(15%)5868
Customer Satisfaction(10%)2078
Overall5267

Pricing at a glance

OptimizeToConvert

Model
Performance-based lead generation, primarily pay-per-call for the main agency offering. Optimize to Convert explicitly says clients only pay for qualified, connected inbound calls that meet agreed criteria. A related Optimize to Convert-owned property also shows fixed per-lead package pricing for insurance leads, indicating they can also sell leads on a per-lead basis in at least some verticals.
Typical range
$38 per lead
Full OptimizeToConvert pricing →

Purple Sales

Model
Custom-quoted B2B sales outsourcing / lead generation engagement, most likely billed as an ongoing monthly retainer, with some work also available on a project basis. Public descriptions emphasize appointment setting, outbound prospecting, CRM/HubSpot setup, messaging, and meeting booking rather than a self-serve package.
Typical range
$3,000-$5,000 per month
Full Purple Sales pricing →
OptimizeToConvert profile →Purple Sales profile →← All lead generation agencies