Metric Theory vs Tinuiti

A head-to-head comparison of Metric Theory and Tinuiti in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall
Tinuiti

Independent full-funnel media agency connecting media and measurement to drive growth and reduce waste.

76/ 100 overallHigher score

Score-by-score

CriterionMetric TheoryTinuiti
Website Presence(20%)8390
Search Visibility(20%)5452
Trust & Credibility(20%)6882
Market Presence(15%)7284
Customer Satisfaction(10%)5874
Overall6876

Pricing at a glance

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →

Tinuiti

Model
Custom-quoted agency engagements, most consistently evidenced as a monthly retainer and/or ongoing managed-services relationship; directory data also indicates hourly-rate positioning, and Tinuiti’s own intake flow suggests engagements are scoped around monthly advertising spend. For media buying specifically, Tinuiti discusses campaign media being bought on CPM or flat-rate impression models, but that describes ad inventory pricing rather than Tinuiti’s agency fee.
Typical range
$100-$149 / hr
Full Tinuiti pricing →