Metric Theory vs PBJ Marketing

A head-to-head comparison of Metric Theory and PBJ Marketing in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall
PBJ Marketing

Award-winning digital marketing agency for measurable growth across paid media, SEO, AI search, CRO, and web experiences.

78/ 100 overallHigher score

Score-by-score

CriterionMetric TheoryPBJ Marketing
Website Presence(20%)8388
Search Visibility(20%)5456
Trust & Credibility(20%)6884
Market Presence(15%)7278
Customer Satisfaction(10%)5887
Overall6878

Pricing at a glance

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →

PBJ Marketing

Model
Custom-quoted digital marketing engagements, primarily monthly/ongoing service relationships for PPC, SEO, paid media, CRO, content, and related strategy/execution work; also project-based scopes are evident from directory/review data.
Typical range
$100 - $149 / hr
Full PBJ Marketing pricing →