PBJ Marketing

• Pricing model: Custom-quoted digital marketing engagements, primarily monthly/ongoing service relationships for PPC, SEO, paid media, CRO, content, and related strategy/execution work; also project-based scopes are evident from directory/review data.
• Starting price: $5,000+ minimum project size
• Typical range: $100 - $149 / hr
• Billing: Custom quote; evidence suggests a mix of ongoing monthly management/retainer-style work and fixed-scope projects. Third-party directories also publish hourly-rate bands.
• Contract terms: Not clearly published by PBJ on its own site. Review evidence shows engagements lasting several months (e.g. Feb.–July 2025, Aug.–Nov. 2020, Apr.–Oct. 2020), which indicates defined project scopes and ongoing campaign management, but no universal minimum term was found.
• Guarantee: A verified Clutch review states: "They guarantee their deliverables, no matter how hard or difficult they are to achieve."

PBJ Marketing's own website does not publish package prices or fixed plans; it repeatedly pushes visitors to "Get a Proposal" / contact them, which indicates custom quoting. Concrete pricing data is available from reputable third-party directories: Clutch lists a $5,000+ minimum project size and $100-$149/hr average hourly rate, while GoodFirms also lists $100-$149/hr. Client spend examples on The Manifest and Clutch show real projects around $15,000 and many engagements in the $10,000-$49,999 band; these are directory/review figures, not rate cards published by PBJ itself.

A PBJ Marketing engagement appears to start with hands-on discovery and auditing so the team can understand the client’s business, site, and tracking setup, then move into a documented strategy and campaign build. From there, PBJ typically executes and optimizes across channels with a dedicated point of contact, ongoing client input/approvals as needed, and recurring performance reporting tied to KPIs.

1. 1

   Share goals and give PBJ access/context

   Clients first define what they want to achieve and give PBJ the context needed to work, such as business goals, website/analytics access, or operational/product information. Reviews describe PBJ visiting a client’s plant to learn the business, spending months discussing scope and sequence on larger projects, and receiving full site and Google Analytics access before making changes.

2. 2

   Audit the current setup and research the opportunity

   PBJ then audits what already exists and researches where performance can improve. Evidence shows them performing SEO audits, account audits, and uncovering issues like broken or improper tracking before recommending next steps.

3. 3

   Present a strategic plan and recommended actions

   After discovery and audit work, PBJ translates findings into a strategy tailored to the client’s goals and channel mix. Customers describe PBJ putting together a strategic plan, presenting research in detail, suggesting ideas they wanted to implement, and helping refine the client’s original plans.

4. 4

   Build the campaigns, site changes, and tracking

   Once the plan is agreed, PBJ executes the setup work: launching paid media, implementing SEO changes, adding content, overhauling websites or portals, and putting analytics/tracking tools in place. Their own case material and client reviews show PBJ rebuilding campaigns from scratch when needed, implementing CRM/email integrations, and creating the technical infrastructure needed to measure results.

5. 5

   Coordinate closely with the client during delivery

   During active delivery, PBJ appears to work through a consistent account lead or small core team and stays in frequent contact with the client. Reviews mention a liaison or dedicated account manager, communication by virtual meetings/email/phone, weekly availability, daily or as-needed communication in some engagements, and clients sending new product details for PBJ to incorporate into ads.

6. 6

   Optimize based on live performance and feedback

   After launch, PBJ continues adjusting campaigns and tactics based on results and client feedback rather than treating the initial setup as final. Reviews and company materials describe continuous monitoring, optimization, budget reallocation, testing, adapting strategy where needed, and collecting feedback at stages of larger projects.

7. 7

   Report results and support handoff if needed

   PBJ closes the loop with recurring reporting tied to KPIs and business outcomes, though one recurring critique is that reporting detail can sometimes be uneven. Clients specifically mention monthly progress reports and KPIs, weekly project progress updates, and reporting systems/dashboards; on at least one website project, PBJ also trained the client’s staff for an in-house transition.