Mabo vs Metric Theory

A head-to-head comparison of Mabo and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Mabo

Performance marketing built around your business.

74/ 100 overallHigher score

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

Score-by-score

Criterion	Mabo	Metric Theory
Website Presence(20%)	85	83
Search Visibility(20%)	56	54
Trust & Credibility(20%)	78	68
Market Presence(15%)	70	72
Customer Satisfaction(10%)	84	58
Overall	74	68

Pricing at a glance

Mabo

Model: Custom-quoted digital marketing engagement, typically an ongoing monthly management/retainer-style partnership for PPC, Paid Social, and/or SEO rather than fixed packages. Mabo explicitly positions itself as flexible and bespoke, with support delivered as standalone services or a wider multi-channel strategy, and emphasizes no fixed-term/long-term contracts.
Typical range: $150-$199 / hr

Full Mabo pricing →

Metric Theory

Model: Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range: 10%–25% of ad spend

Full Metric Theory pricing →

Mabo profile →Metric Theory profile →← All ppc agencies