Mabo

• Pricing model: Custom-quoted digital marketing engagement, typically an ongoing monthly management/retainer-style partnership for PPC, Paid Social, and/or SEO rather than fixed packages. Mabo explicitly positions itself as flexible and bespoke, with support delivered as standalone services or a wider multi-channel strategy, and emphasizes no fixed-term/long-term contracts.
• Starting price: Under $1,000 minimum budget
• Typical range: $150-$199 / hr
• Billing: Custom quote; evidence points to ongoing management engagements rather than fixed packages. Third-party directory data lists an hourly rate band, while Mabo’s own site describes a bespoke, adaptable partnership model. A third-party listing also describes "results-based billing," but this was not confirmed on Mabo’s own site.
• Contract terms: No fixed-term / no long-term contracts stated on Mabo’s own site and corroborated by third-party profiles.
• Free trial: Free review / free digital marketing audit / free strategy review (no-obligation) is offered.

I found concrete public pricing signals, but not a clean price card on Mabo’s own website. Mabo’s site consistently says the engagement is bespoke, performance-focused, and custom-fit, with free reviews/audits and no fixed-term contracts; it does not publish management fees or package prices. The concrete figures available publicly appear to come from reputable third-party directories: DesignRush lists Mabo’s minimal budget as under $1,000, while Clutch lists a $25,000+ minimum project size and a $150-$199/hr hourly rate band. Those directory figures may reflect directory-supplied profile data rather than a publicly published fee schedule from Mabo itself, so buyers should treat them as marketplace profile data points, not an official Mabo rate card.

A Mabo engagement appears to begin with a review of the client’s existing account and goals, then move into a tailored channel strategy, followed by controlled campaign changes, regular check-ins, and ongoing reporting/refinement. Customers consistently describe Mabo as acting like an extension of the in-house team, with proactive communication, weekly updates or catch-ups, and detailed performance reporting.

1. 1

   Review the current account and opportunities

   Mabo first audits the client’s existing setup rather than starting from scratch: on its own Google Ads, Meta Ads, and ecommerce PPC pages it describes reviewing campaigns, tracking, feeds, creative/audience history, and performance data to identify inefficiencies and missed opportunities. This lines up with customer comments that Mabo took time to understand the business and current goals before making recommendations.

2. 2

   Align strategy to commercial goals

   After the review, Mabo builds a tailored strategy around business goals such as revenue, efficiency, acquisition cost, profitability, or product priorities. Trustpilot reviewers repeatedly describe receiving advice, tailored recommendations, and a strategy they felt confident in, while Mabo’s service pages say campaign structure and testing plans are built around commercial objectives rather than vanity metrics.

3. 3

   Assign an account manager and embed with the team

   Once engaged, clients appear to work through a named account manager backed by wider channel specialists and managers when needed. Reviewers repeatedly mention specific managers, describe Mabo as an extension of their team, and note that staff explain processes, answer questions, and adapt to the client’s preferred ways of working.

4. 4

   Launch or adjust campaigns through controlled optimisation

   Mabo then implements campaign structure, feed, bidding, audience, creative, or budget changes and runs structured testing rather than constant ad hoc changes. Its site says changes are planned, measured, scaled when successful, and stopped when they are not; reviewers describe proactive optimisation and continuous monitoring, though one negative review indicates some clients experienced changes they felt were too disruptive, suggesting this is a real operational phase of the engagement.

5. 5

   Hold regular check-ins and share performance updates

   Delivery includes ongoing communication rhythms such as weekly catch-ups, weekly progress updates, calls, emails, and discussion of budgets, performance, and active projects. Multiple Trustpilot reviewers explicitly mention weekly calls or weekly updates, and Mabo’s site emphasizes transparent communication, live reports, and clear reporting as part of the service.

6. 6

   Refine continuously and expand support if needed

   After campaigns are running, Mabo keeps refining the account as products, budgets, websites, or market conditions change, with reporting focused on results, learnings, and next actions. Reviews suggest this can evolve into broader support across channels over time, such as expanding from PPC into Meta/social or supporting transitions like a new website while continuing to improve account performance.