Ironpaper vs OptimizeToConvert

A head-to-head comparison of Ironpaper and OptimizeToConvert in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Ironpaper

B2B growth agency building growth engines for marketing and sales success.

71/ 100 overallHigher score

OptimizeToConvert

Industry-leading inbound pay-per-call lead generation at scale.

52/ 100 overall

Score-by-score

Criterion	Ironpaper	OptimizeToConvert
Website Presence(20%)	87	72
Search Visibility(20%)	52	48
Trust & Credibility(20%)	74	46
Market Presence(15%)	71	58
Customer Satisfaction(10%)	68	20
Overall	71	52

Pricing at a glance

Ironpaper

Model: Custom-quoted B2B marketing engagement, most consistent with an ongoing monthly retainer/agency-partner model for strategy + execution, with some project-based website/design work. Ironpaper repeatedly describes itself as an "agency partner," emphasizes monthly lead goals, weekly iteration, pilot campaigns, and ongoing optimization rather than packaged plans or per-lead / per-appointment pricing.
Typical range: $5,000+ / month

Full Ironpaper pricing →

OptimizeToConvert

Model: Performance-based lead generation, primarily pay-per-call for the main agency offering. Optimize to Convert explicitly says clients only pay for qualified, connected inbound calls that meet agreed criteria. A related Optimize to Convert-owned property also shows fixed per-lead package pricing for insurance leads, indicating they can also sell leads on a per-lead basis in at least some verticals.
Typical range: $38 per lead

Full OptimizeToConvert pricing →

Ironpaper profile →OptimizeToConvert profile →← All lead generation agencies