How much does Ironpaper cost? Here is everything we could verify about Ironpaper's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Custom-quoted B2B marketing engagement, most consistent with an ongoing monthly retainer/agency-partner model for strategy + execution, with some project-based website/design work. Ironpaper repeatedly describes itself as an "agency partner," emphasizes monthly lead goals, weekly iteration, pilot campaigns, and ongoing optimization rather than packaged plans or per-lead / per-appointment pricing.
Starting price:$5,000+ / month
Typical range:$5,000+ / month
Billing:Primarily monthly retainer / ongoing engagement; also likely project-based for website/design/development work. Third-party directories also list hourly-rate bands.
What's included
B2B marketing strategy and execution
Lead generation campaigns
ABM and inbound marketing
Demand generation
Content and messaging
Website design and development
SEO and PPC
Marketing automation integration
Lead qualification and scoring
Sales enablement
Conversion rate optimization
Data, analytics, reporting, and ongoing optimization
I found concrete public pricing signals, but not a first-party published rate card on Ironpaper's own site. The strongest direct pricing indicator is a third-party directory listing on UpCity stating a minimum retainer cost of $5,000 or more monthly; Clutch lists Ironpaper at a $25,000+ minimum project size and $200-$300/hr average hourly rate, while AgencySource lists $10,000+ minimum project size and $150-$199/hr. Because these figures come from directories rather than an Ironpaper-owned pricing page, treat them as directory-reported budget bands/estimates, not a guaranteed quote from Ironpaper itself.