IronHorse vs New North

A head-to-head comparison of IronHorse and New North in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

IronHorse

B2B growth marketing agency helping companies get discovered and get chosen in the AI era.

61/ 100 overall

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Score-by-score

Criterion	IronHorse	New North
Website Presence(20%)	83	84
Search Visibility(20%)	52	56
Trust & Credibility(20%)	64	78
Market Presence(15%)	68	68
Customer Satisfaction(10%)	18	74
Overall	61	72

Pricing at a glance

IronHorse

Model: Primarily fixed-fee packaged engagements sold as custom B2B demand generation/ABM/partner marketing projects, plus recurring monthly retainers for ongoing paid media management and webinar derivative content. Iron Horse also offers quarterly content packages and scope-based custom programs.
Typical range: $7.5k-$10k/month

Full IronHorse pricing →

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

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