IronHorse

• Pricing model: Primarily fixed-fee packaged engagements sold as custom B2B demand generation/ABM/partner marketing projects, plus recurring monthly retainers for ongoing paid media management and webinar derivative content. Iron Horse also offers quarterly content packages and scope-based custom programs.
• Starting price: $7.5k/month
• Typical range: $7.5k-$10k/month
• Billing: Mixed billing model: monthly retainer for ongoing services (e.g., paid media management, webinar derivative content); fixed fee per project/package (e.g., assessments, ABM/GTM strategy, partner programs); quarterly package billing for hero asset programs; some publisher programs are scope-based.
• Contract terms: Paid Media Management lists a minimum 6-month commitment. Other packages are described by delivery timeline, such as 3 weeks, 6-8 weeks, 8 weeks, or 8-12 weeks.

Iron Horse does publish real package pricing on its own site, which is stronger evidence than directory estimates. The lowest concrete published entry price I found is Paid Media Management at $7.5k per month plus media spend; other published offers include Webinar Derivative Content at $10k/month, Audience-Centric Content Assessment at $15k, Paid Media Assessment at $20k, Integrated ABM Program at $25k per market segment, Hero Asset packages at $25k/quarter, Partner Marketing Program at $30k per partnership, and GTM/GTM Assessment packages at $50k. Clutch confirms the company profile matched the same brand/domain (ironhorse.io) but does not disclose hourly rate or minimum project size there, so directory data was not useful for numeric pricing beyond corroborating that pricing is largely custom.

Iron Horse appears to run engagements as a strategy-first B2B growth marketing program: they start by analyzing ICPs, buying groups, buyer journeys, messaging, website and media performance, then design a cross-channel program and can stay on to execute, report, and optimize it. Independent review evidence is very limited, so this reconstruction is grounded mainly in Iron Horse’s own service pages plus a few third-party company profiles that corroborate its strategy-and-execution model.

1. 1

   Define goals and engagement model

   The relationship begins in discovery, where Iron Horse says it defines the right project or retainer model based on the client’s goals, timelines, and internal resources. The team supporting the work typically includes a senior account manager, project manager, and marketing strategist.

2. 2

   Audit audience, journey, and current performance

   Iron Horse then analyzes the target ICP and personas, maps the buyer journey, and aligns the client team around the right prospects. Its GTM assessment also reviews competitive landscape, website customer experience and technical performance, messaging consistency, operational efficiency, and media performance.

3. 3

   Design the program and select content

   After research, Iron Horse builds the program architecture: cross-channel strategy for a segment, content selection for each activation, and a program playbook covering channel orchestration, media budget mix, and execution details. Their content approach also starts by identifying what content is actually needed for the audience and journey rather than producing assets first.

4. 4

   Build assets, plays, and activation plans

   The designed program is translated into concrete deliverables such as landing pages, nurture emails, paid media creative, webinars, ABM plays, and content assets. On partner/service pages, Iron Horse also describes creating sales and marketing playbooks, demand-optimized landing pages, and audience-centric campaign plans.

5. 5

   Launch coordinated multi-channel execution

   Iron Horse then executes and orchestrates the program across channels using targeted content and audience-specific activations. The company describes support that can include paid media execution, webinars, retargeting, content distribution, landing page deployment, and broader program execution services.

6. 6

   Report on outcomes and continuously optimize

   Once live, Iron Horse monitors performance, reports results against outcome-based KPIs, and continuously refines the program to improve results and scale what works. Their paid media and partner pages specifically mention detailed reporting, analysis, KPI definition, optimization, and evolving the measurement strategy.