Lead Generation Agencies

New North

A B2B marketing agency for technology companies.

Top Sales Agencies Score

72/100Projected

New North helps B2B tech companies develop marketing strategy, conduct research, execute campaigns, and refine results through ongoing analysis and reporting. Its services span branding and positioning, content creation, paid media, account-based marketing, marketing operations, sales enablement, and selected web, analytics, and automation work.

Location

Frederick, Maryland

Founded

2008

Team Size

11-50

#40in Sales(of 141)
#27in Lead Generation Agencies(of 94)

Score Trend

Current score
72/100Projected
ProjectedReal ↑Real ↓
777572
May 24Jun 2Today
Projected trend · real daily scoring begins soon

Services

  • Branding & Positioning
  • Content Creation
  • Paid Media
  • Account-Based Marketing
  • Marketing Operations
  • Sales Enablement

Green Flags & Red Flags

The themes clients raise most, synthesized from 4 verified reviews we read. Each badge counts how many of those reviews raised the point.

Green Flags

3 themes
  • Proactive and easy to work

    Multiple Clutch reviewers describe New North as proactive, user friendly, and straightforward to collaborate with.

    2mentions
  • Strong strategic marketing help

    Reviewed clients credit the firm with improving marketing strategy, digital visibility, and lead generation outcomes.

    3mentions
  • Website redesign expertise

    Several visible reviews specifically praise website redesign and related messaging or UX improvements.

    3mentions

Red Flags

1 theme
  • Cost can be high

    At least one visible Clutch review notes that New North's services can be cost-prohibitive for smaller firms.

    1mention

Pricing

  • Pricing model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
  • Starting price: $2,300 / month
  • Typical range: $6,000–$15,000 / month
  • Billing: Primarily monthly retainer; New North explicitly says 'one monthly price' and uses a flexible points model instead of hours. Third-party directories also report hourly rate bands, but that appears to be directory-style classification rather than New North’s preferred billing method.
  • Contract terms: MSA references termination and says 'the terms after the 60-day notice will be set based on the monthly engagement original contract value,' which indicates a 60-day notice framework, but no fixed minimum term was clearly published on the pages reviewed.

What's included

  • Strategy
  • Advertising / paid media
  • Analytics and reporting
  • Email marketing and automation
  • Web development
  • Integrations / martech setup
  • Branding
  • Web design
  • Content development
  • Video production
  • Client portal access
  • Weekly coordination meetings
  • Custom reporting
  • 90-day proposal / deliverable planning

New North does publish real pricing guidance on its own pricing page: clients 'invest $6k–$15k per month' and the agency says it uses a points model with one monthly price instead of hourly billing. A verified Clutch review also reports a real client spend of about $2,300/month, which is the lowest concrete entry price found, but that is client-reported rather than a standard package published by New North. Clutch and TechBehemoths also list directory-style pricing metadata ($50,000+ min project size, $150–$199/hr on Clutch; $70–$150/hr on TechBehemoths), which should be treated as third-party directory data/estimates and not as New North’s official pricing schedule.

Sources (8)

Where this pricing information was traced from.

Process

How New North actually works, reconstructed from customer reviews and third-party write-ups.

New North appears to start with an audit/discovery conversation, turn that into a 90-day plan and proposal, refine it with the client, and then move into hands-on execution with recurring meetings, visible task tracking, and ongoing adjustment of tactics. Across client reviews, the work commonly includes website and messaging changes first, followed by channel execution such as SEO, content, email, paid media, or HubSpot work, with regular communication about status and next steps.

  1. 1

    Audit current marketing and clarify goals

    New North begins by researching the client’s existing online marketing, then discussing business goals, priorities, and target customers. Its own site describes this as discovery, and its 30-minute marketing review page says they come to the call with research completed so they can assess what is working, what is not, and what needs improvement.

  2. 2

    Build a proposed 90-day plan

    After discovery, New North creates a high-level proposal tied to the client’s goals and itemizes deliverables for the next 90 days. Their site explicitly says the exploration phase produces a proposal and exact deliverables for the coming 90 days, while the approach page says they work around 90-day goals.

  3. 3

    Refine the approach and secure sign-off

    Before work begins in earnest, New North collaborates with the client to refine the approach and agree on the specific steps to pursue. The company’s homepage calls this sign-off, and Clutch reviews repeatedly describe the relationship as collaborative, with New North adjusting to client needs and discussing recommendations openly.

  4. 4

    Kick off research, strategy, and foundational fixes

    Once approved, New North starts immediately on research and strategy, often tackling foundational work first such as website redesign, messaging, SEO setup, email templates, UX/UI advice, or HubSpot implementation. Multiple Clutch reviewers describe website overhauls and platform or messaging work as early parts of the engagement.

  5. 5

    Execute campaigns across selected channels

    With the foundation in place, New North carries out the agreed mix of marketing work rather than just handing over a strategy document. Reviews describe them creating content, managing SEO improvements, redesigning email assets, running social or paid experiments, and testing channels like keywords, ads, and sponsorships to drive leads and visibility.

  6. 6

    Run recurring check-ins and visible project management

    During delivery, clients typically stay involved through regular meetings and always-on visibility into work. Reviewers mention weekly or even several-times-per-week communication, while New North’s site says clients get a portal/dashboard with tasks, due dates, status, and custom reporting plus weekly meetings to coordinate and prioritize work.

  7. 7

    Review results and adjust priorities continuously

    New North appears to treat engagements as iterative: they monitor performance, share visibility into campaigns, and change priorities based on what is working. Their approach page says they continuously refine strategy and deliver each month, and Clutch feedback notes that they adjust as needed, advise on what to do next, and use early wins to explore additional avenues.

Sources (4)

Customer reviews and third-party write-ups this process was traced from.

Check out a Detailed Report of New North

Reviews

New North has a clearly identifiable third-party review presence on Clutch, G2, and BBB, while I did not find a matching profile/listing for this specific company on Trustpilot, Google, or Capterra in search results. The strongest review evidence comes from Clutch, where the company has multiple verified client reviews and generally positive feedback, though at least one strongly negative review is also visible; G2 appears to have a product/profile presence for New North, but I could not reliably read actual customer review text from the surfaced result pages, and BBB shows a business profile rather than customer review content. ([clutch.co](https://clutch.co/profile/new-north))

  • Top Sales AgenciesNo reviews yet
  • Clutch
    4.6/5

    11 reviews

    Clutch reviewers generally describe New North as proactive, knowledgeable, and effective at improving websites, SEO, lead generation, and digital visibility. A visible minority of feedback is negative, including one very low-rated hosting/maintenance review, so sentiment is positive overall but not uniformly so. ([clutch.co](https://clutch.co/profile/new-north))

    • Robert Fowler · Managing Member, Kingsmoor Advisors LLC5.0

      New North is very user friendly, highly proactive, and requires limited oversight.

      Apr 24, 2020Read on Clutch
    • Verified reviewer5.0

      We’ve had a great experience working with New North.

    • Ana Filipovic Windsor · Digital Marketing Manager, TalentCMO5.0

      He immediately saw the need to redesign our website which has proven to be a great first step in our new marketing strategy.

      Apr 20, 2018Read on Clutch
    • Terri Ammerman · President & CEO, Ammmerman Experience5.0

      Tobin did an excellent job of creating what worked for us that was very true to who we are.

      Nov 17, 2017Read on Clutch
  • G2Listed

    Search results show a G2 page for New North in the HubSpot consulting/services category, which confirms a G2 listing/profile presence. However, the surfaced page was an alternatives/competitors page rather than a review page, so I could not reliably extract New North's own visible rating, review count, or real review text from that result. ([g2.com](https://www.g2.com/fr/products/new-north/competitors/alternatives))

  • TrustpilotNot listed
  • GoogleNot listed
  • CapterraNot listed
  • BBBListed

    BBB has a business profile for New North, LLC in Frederick, Maryland matching the company's website and leadership details. The visible BBB information shows the business is not accredited and has a BBB rating of A+, but I did not see customer review text in the surfaced page content. ([bbb.org](https://www.bbb.org/us/md/frederick/profile/marketing-consultant/new-north-llc-0011-90281929))

Strengths

  • +Proactive, easy collaboration
  • +Strategic B2B digital marketing guidance
  • +Website redesign and messaging improvements
  • +SEO and lead-generation support

Concerns

  • Can be expensive for smaller firms

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Frequently Asked Questions

What services does New North offer?

New North is a B2B marketing agency for technology companies. Its services include strategy, branding and positioning, content creation, paid media, account-based marketing, marketing operations, sales enablement, analytics and reporting, email marketing and automation, web development, integration, web design, and video production.

How much does New North cost?

New North says clients typically invest $6,000–$15,000 per month. A verified Clutch review also reports one engagement at about $2,300 per month, but that appears to be client-reported rather than a standard published package.

How does New North's pricing model work?

New North uses a custom monthly retainer with a points-based system instead of hourly billing. On its site, the agency describes this as one monthly price for access to a strategy and execution team.

Where is New North located?

New North is based in Frederick, Maryland, USA. Its listed address is 125 S Carroll St Suite 104, Frederick, MD 21701.

Is New North legit? What are New North reviews like?

New North has a verified Clutch profile with 11 reviews and a 4.6/5 rating. Review feedback is generally positive overall, with clients praising proactive collaboration, strategic marketing help, and website redesign work, though at least one strongly negative review is also visible.

Who does New North work with?

New North positions itself as a B2B marketing agency focused on technology companies. Its website and LinkedIn presence also indicate it works well with small or scrappy marketing teams that need measurable, data-driven support.

What makes New North different from other B2B marketing agencies?

Based on its site positioning, New North combines strategy and execution for B2B tech companies rather than separating planning from delivery. It also emphasizes a points-not-hours pricing model, weekly meetings, client portal access, and custom reporting.

Company

Location

125 S Carroll St Suite 104, Frederick, MD 21701

Domain registered

January 2013

Last updated

January 2026

Domain age

~13 years

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