How much does IronHorse cost? Here is everything we could verify about IronHorse's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Primarily fixed-fee packaged engagements sold as custom B2B demand generation/ABM/partner marketing projects, plus recurring monthly retainers for ongoing paid media management and webinar derivative content. Iron Horse also offers quarterly content packages and scope-based custom programs.
Starting price:$7.5k/month
Typical range:$7.5k-$10k/month
Billing:Mixed billing model: monthly retainer for ongoing services (e.g., paid media management, webinar derivative content); fixed fee per project/package (e.g., assessments, ABM/GTM strategy, partner programs); quarterly package billing for hero asset programs; some publisher programs are scope-based.
Contract terms:Paid Media Management lists a minimum 6-month commitment. Other packages are described by delivery timeline, such as 3 weeks, 6-8 weeks, 8 weeks, or 8-12 weeks.
What's included
GTM strategy work including ICP identification, buying group/persona insights, content journey mapping, and integrated program design/playbooks
Paid media management with creative refresh, channel mix management, cross-channel retargeting, campaign activation, reporting, and optimization
ABM program planning including cross-channel strategy, integrated campaigns, content asset selection, and ABM playbooks
Partner marketing programs including joint GTM strategy, integrated campaign design, content selection, execution, and optimization
Content packages such as webinar derivative content, long-form hero assets, landing pages, nurture emails, paid media copy, blogs, video snippets, and social posts
Iron Horse does publish real package pricing on its own site, which is stronger evidence than directory estimates. The lowest concrete published entry price I found is Paid Media Management at $7.5k per month plus media spend; other published offers include Webinar Derivative Content at $10k/month, Audience-Centric Content Assessment at $15k, Paid Media Assessment at $20k, Integrated ABM Program at $25k per market segment, Hero Asset packages at $25k/quarter, Partner Marketing Program at $30k per partnership, and GTM/GTM Assessment packages at $50k. Clutch confirms the company profile matched the same brand/domain (ironhorse.io) but does not disclose hourly rate or minimum project size there, so directory data was not useful for numeric pricing beyond corroborating that pricing is largely custom.