Herdl vs The SEO Works

A head-to-head comparison of Herdl and The SEO Works in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Herdl

Award-winning, data-driven digital agency specialising in web design, SEO and PPC.

76/ 100 overall
The SEO Works

Award-winning UK search marketing agency helping businesses get more customers online through SEO, PPC, AI visibility, paid social, and web development.

78/ 100 overallHigher score

Score-by-score

CriterionHerdlThe SEO Works
Website Presence(20%)8488
Search Visibility(20%)5862
Trust & Credibility(20%)8184
Market Presence(15%)7278
Customer Satisfaction(10%)8881
Overall7678

Pricing at a glance

Herdl

Model
Custom-quoted monthly retainer packages for SEO, PPC, and broader digital marketing, with predefined package tiers (Small/Medium/Large on Clutch; Level 1/2/3 on Herdl’s own site) and bespoke campaigns available. Engagements appear to be recurring monthly management retainers rather than pay-per-lead or pay-per-appointment.
Typical range
$995–$2,995 / mo
Full Herdl pricing →

The SEO Works

Model
Custom-quoted monthly retainer for SEO/PPC engagements, with some project-based work and hourly-rate equivalents listed on directories. Evidence also suggests media-management/commission billing on at least some AdWords engagements.
Typical range
$1,500-$2,500 / month
Full The SEO Works pricing →