Hallam vs Metric Theory

A head-to-head comparison of Hallam and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Hallam

Be chosen before the search begins.

78/ 100 overallHigher score

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

Score-by-score

Criterion	Hallam	Metric Theory
Website Presence(20%)	89	83
Search Visibility(20%)	62	54
Trust & Credibility(20%)	82	68
Market Presence(15%)	78	72
Customer Satisfaction(10%)	76	58
Overall	78	68

Pricing at a glance

Hallam

Model: Custom quote engagement model with both per-project work and ongoing agency services; public evidence supports project-based pricing for at least some named Hallam products, while third-party directories indicate Hallam also sells larger custom projects and bills by the hour.
Typical range: £2,000-£5,680 per project

Full Hallam pricing →

Metric Theory

Model: Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range: 10%–25% of ad spend

Full Metric Theory pricing →

Hallam profile →Metric Theory profile →← All ppc agencies