Firestarter SEO vs Search Laboratory

A head-to-head comparison of Firestarter SEO and Search Laboratory in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Firestarter SEO

AI-first SEO and PPC growth partner for small businesses and local service brands.

73/ 100 overallHigher score
Search Laboratory

Searching for the truth in data.

69/ 100 overall

Score-by-score

CriterionFirestarter SEOSearch Laboratory
Website Presence(20%)8889
Search Visibility(20%)6268
Trust & Credibility(20%)7272
Market Presence(15%)7074
Customer Satisfaction(10%)6818
Overall7369

Pricing at a glance

Firestarter SEO

Model
Primarily monthly retainer SEO, with publicly posted monthly SEO package tiers and separate local SEO monthly plans; PPC is billed as a flat monthly management fee based on campaign scope, with ad spend paid directly to the platform. Custom quotes are offered for multi-location, franchise, and higher-competition engagements.
Typical range
$800-$3,500/month
Full Firestarter SEO pricing →

Search Laboratory

Model
Custom-quoted digital marketing engagements, most likely a hybrid of monthly retainer and/or project-based consulting for agency services; plus separately sold fixed-price training courses and reseller/implementation services for Google Marketing Platform products.
Typical range
$150-$199 / hr
Full Search Laboratory pricing →