Firestarter SEO

• Pricing model: Primarily monthly retainer SEO, with publicly posted monthly SEO package tiers and separate local SEO monthly plans; PPC is billed as a flat monthly management fee based on campaign scope, with ad spend paid directly to the platform. Custom quotes are offered for multi-location, franchise, and higher-competition engagements.
• Starting price: $800/month
• Typical range: $800-$3,500/month
• Billing: Monthly billing. SEO is sold as monthly packages/plans; PPC uses a flat monthly management fee based on campaign scope rather than a percentage of ad spend. For Local Service Ads, the media itself is pay-per-lead through Google, while Firestarter charges management separately.
• Contract terms: 12-month agreements are explicitly stated for SEO and local SEO engagements.
• Free trial: Free audit / free strategy session / free proposal are offered, but no free trial or paid pilot was found.
• Guarantee: No rankings guarantee. Firestarter states it guarantees execution/accountability of the process, not first-page rankings.

Firestarter SEO now publishes unusually concrete pricing on its own site. The lowest directly published entry point found is Local SEO at $800-$1,200/month, while the general SEO packages page lists $1,500/month, $2,500/month, and $3,500/month tiers. Third-party directories broadly corroborate a custom-quote/retainer model but should be treated as directory estimates or review summaries rather than agency-issued price cards: Clutch lists a $1,000+ minimum project size, $150-$199/hr average hourly rate, and says clients reported spending from $1,500 monthly to $100,000+ total depending on scope.

A Firestarter SEO engagement appears to begin with a strategy call and audit/discovery phase, then move into a customized SEO roadmap executed in a set sequence: technical fixes first, on-page/content optimization next, and link-building/reporting ongoing. Customer review summaries and the company’s own process pages also indicate regular communication, recurring review meetings, and monthly reporting/dashboard access during delivery.

1. 1

   Start with a strategy session and audit

   The engagement starts with a conversation about goals, prior SEO efforts, and the competitive landscape, followed by an audit/discovery process. Firestarter’s audit page says this includes rankings, technical health, content/on-page issues, backlink profile, and competitor benchmarking before work begins.

2. 2

   Review the roadmap and approve the plan

   Firestarter then turns the findings into a prioritized proposal/roadmap and walks the client through the recommendations before moving forward. Their audit page describes a proposal review step where they explain recommendations and answer questions, and a BBB complaint record also shows the company seeking client approval on next steps.

3. 3

   Set the strategy around buyer-intent keywords and priorities

   After discovery, they build a custom SEO strategy focused on the searches their target buyers use and on the highest-impact opportunities first. Firestarter’s site repeatedly describes this as a customized framework rather than a one-size-fits-all campaign, and Clutch summarizes clients as seeing a tailored and transparent approach.

4. 4

   Fix technical SEO issues first

   Execution appears to begin with technical SEO so the site can be crawled, indexed, and improved structurally before later layers are added. Firestarter’s service pages describe technical SEO as the foundation, including crawlability, indexing, site speed, redirects, and related site health work; the BBB complaint also references an early period spent gathering information and planning.

5. 5

   Implement on-page optimization and content changes

   Once the foundation is set, Firestarter optimizes priority pages through keyword mapping, titles/meta, headings, internal linking, content alignment, and related page improvements. Their pages describe this as the next pillar after technical work, and their package details show recurring content/calendar, page grading, and development/content tasks as part of ongoing delivery.

6. 6

   Launch link-building and authority work

   After technical and on-page work, they build authority through backlink acquisition and outreach. Firestarter’s framework explicitly places link building after the first two pillars, and the BBB complaint response references links being ordered and a later report of backlinks acquired as a concrete deliverable during service.

7. 7

   Monitor, report, and review progress regularly

   During the campaign, Firestarter appears to provide monthly reporting with dashboard access, recurring review meetings, and ongoing audits/check-ins. Their site says clients receive custom monthly reports and 24/7 dashboard access, while Clutch package details list monthly traffic/conversion tracking, site-audit frequency, and monthly or twice-monthly review meetings; Clutch review summaries also emphasize responsive communication and project management.