Excella PPC vs Metric Theory

A head-to-head comparison of Excella PPC and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Excella PPC

Senior-led PPC agency running Google, Microsoft, and paid social accounts end to end.

64/ 100 overall

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overallHigher score

Score-by-score

Criterion	Excella PPC	Metric Theory
Website Presence(20%)	78	83
Search Visibility(20%)	32	54
Trust & Credibility(20%)	74	68
Market Presence(15%)	61	72
Customer Satisfaction(10%)	87	58
Overall	64	68

Pricing at a glance

Excella PPC

Model: Custom-quoted PPC management engagement, most consistently evidenced as ongoing monthly management/retainer-style work rather than fixed packages. Public directory profiles also show hourly-rate bands and minimum project budgets, but Excella PPC's own site does not publish standard plans or package pricing.
Typical range: $10,000-$49,999 typical project spend

Full Excella PPC pricing →

Metric Theory

Model: Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range: 10%–25% of ad spend

Full Metric Theory pricing →

Excella PPC profile →Metric Theory profile →← All ppc agencies