Excella PPC

• Pricing model: Custom-quoted PPC management engagement, most consistently evidenced as ongoing monthly management/retainer-style work rather than fixed packages. Public directory profiles also show hourly-rate bands and minimum project budgets, but Excella PPC's own site does not publish standard plans or package pricing.
• Starting price: $5,000+ minimum project size
• Typical range: $10,000-$49,999 typical project spend
• Billing: Custom quote; likely ongoing monthly management for PPC accounts, with directories also listing hourly rate bands ($25-$99/hr depending on source).
• Free trial: Free PPC audit is offered on the company website.

Excella PPC's own website emphasizes tailored, competitive pricing and a free PPC audit, but it does not publish explicit dollar-denominated plans, retainers, setup fees, or package menus. The clearest concrete numbers come from third-party directories: Clutch lists a $5,000+ minimum project size, $50-$99/hr average hourly rate, and says reviewed clients invested from $10,000 to $250,000+ with the most common project size at $10,000-$49,999. Other directories differ somewhat: GoodFirms lists $25-$49/hr and common project cost of $10,001-$50,000, DesignRush lists $25/hr and a $1,000-$10,000 minimal budget, and TechBehemoths says they aim for projects above $10,000; these are directory-reported estimates/profile data, not clearly agency-published price cards.

An Excella PPC engagement appears to begin with a consultation or audit of the business, economics, audience, and current ad setup, then moves into tracking and account restructuring, followed by active campaign management, ongoing optimization, and regular reporting. Clients consistently describe direct communication with senior specialists, timely delivery, and recurring updates rather than a layered account-management process.

1. 1

   Start with a consultation and account audit

   The engagement appears to begin with a call or audit focused on the client’s goals, target services or offers, business economics, and audience. Excella PPC’s own materials say their audit reviews account structure, campaign logic, conversion data, attribution setup, and creative performance, and one company article explicitly references a kickoff call when a new client comes onboard.

2. 2

   Set up or verify tracking foundations

   After initial discovery, they validate or install tracking so performance data is trustworthy. Multiple sources point to conversion tracking as a core part of delivery, including Clutch reviews mentioning conversion tracking setup and monitoring, and Excella’s site describing tracking setup and validation before optimization.

3. 3

   Rebuild campaign structure and targeting

   Next, they organize or rebuild campaigns around the client’s priorities, with work such as campaign setup, structure optimization, keyword research, targeting refinement, ad group logic, and channel-specific setup. Reviewers describe Excella PPC setting up new campaigns and improving structure rather than just lightly managing an existing account.

4. 4

   Create ads and launch managed campaigns

   Once the account foundation is in place, they write ad copy, launch or relaunch campaigns, and manage bids and budgets across channels. Clutch reviews repeatedly mention ad copy creation, testing, budget and bid management, and active management across Google Ads and, for some clients, Meta and Microsoft.

5. 5

   Optimize continuously based on lead or sales quality

   After launch, the work shifts into ongoing optimization: refining keywords and targeting, testing ads and creatives, monitoring spend, and scaling what performs. Review evidence suggests they optimize toward business outcomes such as lead quality, sales, ROI, CPA, or ROAS rather than surface-level metrics, and a third-party write-up says the senior specialist stays responsible from setup through optimization and scaling.

6. 6

   Report regularly and give strategic recommendations

   Clients then receive recurring updates and reporting while Excella PPC recommends next changes. Reviews mention weekly reports, regular performance reporting, timely updates, and strategic recommendations, while the company site emphasizes direct access to the person managing the ads for discussions and reporting.