Dragon360 vs Metric Theory

A head-to-head comparison of Dragon360 and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Dragon360

Campaigns, advertising, and ABM built for B2B.

76/ 100 overallHigher score

Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

Score-by-score

Criterion	Dragon360	Metric Theory
Website Presence(20%)	84	83
Search Visibility(20%)	58	54
Trust & Credibility(20%)	83	68
Market Presence(15%)	72	72
Customer Satisfaction(10%)	91	58
Overall	76	68

Pricing at a glance

Dragon360

Model: Custom-quoted B2B advertising engagement, most consistent with ongoing monthly management/retainer work, with some project-based scopes. Dragon360 explicitly says every engagement/program is customized, and client reviews describe ongoing monthly management of digital advertising plus longer-term agency partnerships.
Typical range: $30,000/month to $200,000/year

Full Dragon360 pricing →

Metric Theory

Model: Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range: 10%–25% of ad spend

Full Metric Theory pricing →

Dragon360 profile →Metric Theory profile →← All ppc agencies