Digital Next vs ThatWare

A head-to-head comparison of Digital Next and ThatWare in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Digital Next

Manchester performance digital marketing agency focused on measurable growth across SEO, paid media, web and AI.

62/ 100 overall
ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overallHigher score

Score-by-score

CriterionDigital NextThatWare
Website Presence(20%)8284
Search Visibility(20%)5828
Trust & Credibility(20%)6479
Market Presence(15%)6873
Customer Satisfaction(10%)1882
Overall6267

Pricing at a glance

Digital Next

Model
Custom-quoted monthly retainer / ongoing campaign management for digital marketing services (SEO, PPC, Paid Social, social media, web and related services), with bespoke scope rather than published packages. Directory evidence also suggests they may price some work on an hourly basis, but the agency’s own site emphasizes tailored strategy engagements and consultations rather than fixed plans.
Typical range
$100-$149/hr
Full Digital Next pricing →

ThatWare

Model
Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range
$89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF
Full ThatWare pricing →