Black Propeller vs Metric Theory

A head-to-head comparison of Black Propeller and Metric Theory in ppc agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Black Propeller

Audience-first paid media for growth-stage brands ready to accelerate.

78/ 100 overallHigher score
Metric Theory

Data-driven performance digital marketing agency for growth-focused brands and B2B companies.

68/ 100 overall

Score-by-score

CriterionBlack PropellerMetric Theory
Website Presence(20%)8783
Search Visibility(20%)5854
Trust & Credibility(20%)8468
Market Presence(15%)7672
Customer Satisfaction(10%)8958
Overall7868

Pricing at a glance

Black Propeller

Model
Custom-quoted ongoing PPC / paid media management engagement, most consistent with a monthly retainer or ongoing service relationship rather than fixed public packages. Black Propeller describes a consultation -> audit & proposal -> partnership process and personalized strategy/management, while third-party directories also list hourly-rate bands and minimum project budgets.
Typical range
$100-$149 / hr
Full Black Propeller pricing →

Metric Theory

Model
Custom-quoted monthly agency retainer that is commonly billed as a percentage of managed ad spend. Multiple third-party sources indicate Metric Theory engagements are typically ongoing retainers for PPC / paid social management rather than fixed-price packages.
Typical range
10%–25% of ad spend
Full Metric Theory pricing →