Black Propeller

• Pricing model: Custom-quoted ongoing PPC / paid media management engagement, most consistent with a monthly retainer or ongoing service relationship rather than fixed public packages. Black Propeller describes a consultation -> audit & proposal -> partnership process and personalized strategy/management, while third-party directories also list hourly-rate bands and minimum project budgets.
• Starting price: $1,000+ project minimum
• Typical range: $100-$149 / hr
• Billing: Custom quote; likely ongoing monthly management engagement, with directories additionally listing an average hourly-rate band.

I found no first-party page on blackpropeller.com publishing explicit package prices, monthly retainers, setup fees, or public plans. Their own site strongly indicates bespoke pricing via consultation, audit, proposal, and then partnership. Concrete figures do exist on reputable third-party directories: Clutch repeatedly lists Black Propeller at a $1,000+ minimum project size and $100-$149/hr average hourly rate, while DesignRush shows a minimal budget band of $1,000-$10,000; these are directory-reported profile figures, not necessarily a published agency rate card. Clutch also summarizes client engagements as ranging from about $950 to $200,000+, but that is observed spend across reviewed projects rather than a standard package price.

Black Propeller engagements appear to start with a consultation and discovery conversation where the team researches the client’s business, market, competition, requirements, and goals, then moves into campaign setup or restructuring and ongoing hands-on optimization with frequent communication and reporting.

1. 1

   Book a consultation and align on goals

   The process begins with a consultation/discovery call. Black Propeller says it researches the client’s business, market, and competition before the conversation, and Clutch reviewers describe an initial discovery call where the team learns the client’s requirements and goals before presenting a proposal.

2. 2

   Onboard accounts and gather context

   After agreement, clients are onboarded and Black Propeller gets access to or creates the ad accounts the client will own. Review evidence shows onboarding is a distinct part of the experience, and clients repeatedly say the team takes time to understand the business, needs, and working style before pushing execution.

3. 3

   Research the market and build the strategy

   Next, the team performs market and keyword research, develops strategy, and decides how to attract the right audience. Client reviews mention keyword and strategy research, while Black Propeller’s own PPC page says each strategy starts with research and analysis and is personalized to the client’s goals.

4. 4

   Launch or rebuild campaigns and supporting assets

   Black Propeller then creates new campaigns or optimizes/migrates existing ones, while also handling related setup such as landing pages, conversion tracking, analytics, call tracking, banner ads, and campaign implementation. Reviews describe campaign creation, remarketing, and landing-page builds, and the company site lists these as core delivery components.

5. 5

   Run campaigns with active day-to-day optimization

   Once live, the work is managed continuously rather than left alone. Black Propeller’s site describes ongoing keyword review, negative keyword grooming, keyword expansion, ad testing, geo-targeting, day parting, historical performance review, budget analysis, and landing-page review; reviews also describe the team as proactive, responsive, and prepared with ideas and next steps.

6. 6

   Report performance and review next actions with the client

   Clients receive custom reporting and ongoing communication while Black Propeller explains results and adjusts direction. The company says every client gets a customized dashboard plus meetings usually held bi-weekly, and reviews describe communication through virtual meetings, email, recaps, feedback loops, and discussion of account performance and progress.