Apollo.io vs IronHorse

A head-to-head comparison of Apollo.io and IronHorse in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Apollo.io

AI sales platform for smarter, faster revenue growth.

76/ 100 overallHigher score

IronHorse

B2B growth marketing agency helping companies get discovered and get chosen in the AI era.

61/ 100 overall

Score-by-score

Criterion	Apollo.io	IronHorse
Website Presence(20%)	92	83
Search Visibility(20%)	58	52
Trust & Credibility(20%)	76	64
Market Presence(15%)	84	68
Customer Satisfaction(10%)	68	18
Overall	76	61

Pricing at a glance

Apollo.io

Model: Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Typical range: $49-$119/user/month

Full Apollo.io pricing →

IronHorse

Model: Primarily fixed-fee packaged engagements sold as custom B2B demand generation/ABM/partner marketing projects, plus recurring monthly retainers for ongoing paid media management and webinar derivative content. Iron Horse also offers quarterly content packages and scope-based custom programs.
Typical range: $7.5k-$10k/month

Full IronHorse pricing →

Apollo.io profile →IronHorse profile →← All lead generation agencies