How much does Apollo.io cost? Here is everything we could verify about Apollo.io's pricing model, what's included, and the terms — with the sources each figure was traced from.
Pricing model:Self-serve SaaS subscription with tiered per-seat pricing, billed monthly or annually, plus usage-based credits and optional recurring add-on credits; enterprise/custom pricing is available for custom/API/reseller use cases.
Starting price:$49/user/month (billed annually)
Typical range:$49-$119/user/month
Billing:Per seat subscription. Public plans are sold monthly or annually; annual billing is 20% cheaper than monthly. Credits are included per seat, renew each billing cycle, do not roll over, and extra credits can be purchased as recurring add-ons charged immediately and again each renewal.
Contract terms:No fixed long-term contract is required for standard self-serve plans; customers can cancel anytime, with cancellation taking effect at the end of the current billing cycle/term. Organization requires a minimum of 3 seats.
Free trial:Yes. Apollo states free-plan users can access a 14-day free trial of the Basic or Professional plan. Trial plans include 50 credits and 5 mobile credits.
What's included
Free plan: 900 credits per seat per year, granted monthly
Basic: 30,000 credits per seat per year, granted upfront
Professional: 48,000 credits per seat per year, granted upfront
Organization: 72,000 credits per seat per year, granted upfront
Unlimited sequences on paid plans
CRM integrations on paid plans
Prospecting database access
Email campaign/sequencing functionality
AI research / AI features
Optional recurring add-on credits
Dialer/admin/security features on higher tiers
Custom pricing for advanced/API/custom-data-resale use cases
Apollo.io does publish real list pricing on its own site. The clearest corroborated public figures are Free at $0, Basic at $49/user/month, Professional at $79/user/month, and Organization at $119/user/month with a 3-seat minimum when billed annually; multiple Apollo-owned pages also state annual billing saves 20% versus monthly. Apollo's pricing is not purely flat-rate: credits are central to the model, unused credits expire at the end of the billing cycle, and add-on credits are recurring charges billed immediately and not prorated. Several third-party writeups report monthly-billed equivalents around $59/$99/$149, but because those figures were not directly visible on the official pricing page snapshot I retrieved, I am treating them as third-party corroboration rather than the primary official source.