97th Floor vs The HOTH

A head-to-head comparison of 97th Floor and The HOTH in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

97th Floor

Audience-first digital marketing focused on conversions, pipeline, and revenue.

76/ 100 overall

The HOTH

SEO, AI visibility, content, and link building services for businesses and agencies.

78/ 100 overallHigher score

Score-by-score

Criterion	97th Floor	The HOTH
Website Presence(20%)	86	91
Search Visibility(20%)	58	62
Trust & Credibility(20%)	81	78
Market Presence(15%)	76	82
Customer Satisfaction(10%)	84	74
Overall	76	78

Pricing at a glance

97th Floor

Model: Custom-quoted digital marketing engagements, primarily ongoing monthly retainers for SEO, PPC/paid media, content marketing, CRO, and broader full-funnel strategy. Evidence also shows project-based engagements and goal-based contracts; one Clutch case study says enterprise engagements start around a monthly minimum.
Typical range: $150-$199/hr

Full 97th Floor pricing →

The HOTH

Model: Hybrid pricing model: The HOTH sells both self-serve ala carte SEO/AEO/link-building/content/local SEO products with published per-item or per-link prices, and managed monthly programs with recurring subscription/retainer pricing. Managed SEO is custom-scoped monthly; AI Discover and Review & Reputation Management are monthly subscriptions; several link/PR products are priced per link, per pack, per page, or per campaign.
Typical range: $40-$5,000 / month

Full The HOTH pricing →

97th Floor profile →The HOTH profile →← All seo agencies