SEO Agencies
SEO, AI visibility, content, and link building services for businesses and agencies.
Top Sales Agencies Score
The HOTH provides done-for-you SEO programs, AI visibility services, content writing, backlink and outreach services, local citation work, reputation management, digital PR, and SEO tools. It also offers outsourced and white-label solutions for agencies and resellers.
Location
St Petersburg, FL
Founded
2010
Team Size
51-200
The themes clients raise most, synthesized from 7 verified reviews we read. Each badge counts how many of those reviews raised the point.
Responsive account managers
Multiple reviewers praised named account managers for being quick to respond, accessible, and easy to work with.
Strong SEO expertise
Several reviewers explicitly described the team as knowledgeable, strategic, or expert in SEO.
Helpful communication
Reviewers repeatedly highlighted clear communication, check-ins, and useful reporting or explanations.
Positive business impact
Some reviewers said The HOTH improved SEO performance or helped support client growth.
Poor link quality
Negative reviews on G2 and Clutch said link-building quality was weak, spammy, or deteriorated over time.
Weak results or ROI
Some reviewers reported declines in traffic or rankings and dissatisfaction with campaign outcomes.
Trust concerns
One detailed G2 review raised concerns about ghost linking and confidence in deliverables.
The strongest public evidence is on The HOTH's own site, which now exposes many concrete list prices across managed services and ala carte products. For the agency-level offering, Managed SEO is custom monthly pricing starting at $1,000+/month, while lighter or adjacent managed services start lower: Review & Reputation Management at $275/month and AI Discover at $775-$5,000/month depending on tier. The company also publishes many productized prices outside the main managed SEO retainer, including Content Refresh at $40/page, Link Outreach from $150/link, Link Insertions from $200/link, Platinum Links from $375/link, Digital PR from $1,500/month, Earned Media from $3,500/month, Technical SEO Audit at $1,000, Citation Cleanup at $399/location, Press Release at $150, and Content Syndication at $99. Clutch does not publish a minimum project size or hourly rate for The HOTH, so directory data adds little beyond confirming undisclosed project-size bands there.
Where this pricing information was traced from.
How The HOTH actually works, reconstructed from customer reviews and third-party write-ups.
A typical The HOTH engagement appears to start with account setup and a campaign manager/strategist, move into an initial technical audit plus keyword/competitor research, then shift into ongoing monthly execution across content, links, technical SEO, and local/reputation work, with progress delivered through a dashboard/report and regular manager communication. Review evidence repeatedly mentions account managers, onboarding, meetings, automated review emails, recap videos, check-ins, and monthly reports/order reports.
Clients first get into The HOTH through its account/dashboard system and then begin onboarding for the managed service. Reviewers on G2 explicitly mention a "quality onboarding process," onboarding-stage work, and automated emails telling them when something is ready for review.
After kickoff, The HOTH assigns a campaign manager/strategist who becomes the main point of contact. Multiple customer reviews describe named account managers who answer questions, schedule meetings quickly, communicate the game plan, and check in regularly.
Early in the engagement, The HOTH appears to perform a technical site audit and use that as the basis for prioritization and planning. G2 reviewers specifically mention receiving a detailed Technical Site Audit Report, while third-party and company materials describe keyword research, competition analysis, and a custom strategy.
Work is then fulfilled through The HOTH's dashboard/portal, where clients can monitor projects and review items as they move. Reviewers mention the portal/dashboard experience, automated review emails, and access to order reports; reseller materials also describe one dashboard to manage orders, track results, and access white-label reports.
The recurring work itself appears to include a mix of content, backlinks/link outreach, technical SEO, and sometimes local or reputation tasks depending on the program. This is supported by customer reviews describing blog writing, guest posts/backlinks, SEO strategy support, and overflow fulfillment, plus The HOTH's managed-services page stating that it handles content, links, technical, and local/reputation work.
Clients then follow campaign progress through recurring reporting and direct manager communication. Reviews mention monthly explanations of what happened, recap videos, and timely updates, while The HOTH's campaign-report page says clients can monitor rankings, monthly traffic, high-priority keyword progress, and order reports inside the Campaign Report.
Customer reviews and third-party write-ups this process was traced from.
How The HOTH ranks against other Marketing agencies.
The HOTH has clear third-party review presence on Trustpilot, G2, Clutch, and BBB. The strongest visible footprint is on Trustpilot and G2, where recent review text shows a mix of strong praise for account managers, communication, and SEO guidance alongside some complaints about link quality, results, and trust; presence on Google and Capterra could not be confirmed from search results I could verify for this specific company.
1 reviews
Clutch shows a very limited review footprint for TheHOTH: one visible review, and it is negative. The reviewer praised the portal experience but said the link-building quality was poor and harmed rankings.
“TheHOTH had a good portal.”
“TheHOTH's work was subpar, as the links they provided were spam and lowered the client's Google ranking.”
46 reviews
G2 shows a substantial profile for TheHOTH with a generally positive aggregate rating. However, the visible review text I could directly read in search/opened results included a detailed negative review focused on declining link quality and trust concerns.
“At the beginning, Linkbuilder.io (sister company of TheHOTH) provided not too bad links that were relevant and authentic, which initially helped in improving our website authority.”
“I really didn't like how TheHOTH's link-building quality decreased over time.”
266 reviews
Trustpilot shows by far the broadest visible review presence for The HOTH. Recent reviews heavily praise named account managers for responsiveness, expertise, communication, and strategic guidance, though at least one visible recent review reports poor performance and dissatisfaction with ROI.
“Alex has been the absolute best client manager to work with. He's extremely knowledgeable and is great at pivoting to different strategies”
“The Hoth has consistently exceeded my expectations month after month.”
“We have been working with Darlena at the HOTH over the past few months, and she has been great to work with. She brings real expertise and has helped us significantly improve our SEO.”
“I paid almost $13,000 and only saw a decline in clicks and impressions. When I complained, I was told I needed to spend more money.”
BBB has a business profile for The Hoth matching the Florida company, but the visible page excerpt I could verify did not show a customer review rating or readable customer review text. The page does show the business profile and BBB letter grade.
Strengths
Concerns
First-hand reviews from verified Top Sales Agencies members.
Loading reviews…
The HOTH offers managed SEO, AI visibility services, content creation, link building, digital PR, PPC, technical SEO, local SEO, citation cleanup, review and reputation management, and SEO tools. It also provides white-label and reseller services for agencies, affiliates, and consultants.
The HOTH uses a hybrid pricing model with both productized one-time services and recurring managed programs. Publicly listed pricing in the research ranges from $40 per page for content refresh to $5,000 per month for higher-tier AI Discover plans, while Managed SEO starts at $1,000+ per month.
Pricing varies by product: some services are monthly subscriptions or retainers, while others are priced per link, per page, per location, per pack, or per campaign. The research also notes Managed SEO is monthly with no long-term contracts, Review & Reputation Management has no minimum contract, and Digital PR has a 3-month minimum commitment.
The HOTH is located in St. Petersburg, Florida, United States. The listed address is 111 2nd Ave NE #1500, St Petersburg, FL 33701, United States.
The HOTH has verified third-party review profiles on Trustpilot, G2, Clutch, and BBB. Review feedback is mixed: Trustpilot shows a broad review base with many positive comments about account managers, communication, and SEO expertise, while some G2 and Clutch reviews raise concerns about link quality, results, and trust.
Yes. The HOTH's LinkedIn profile and company research indicate it offers reseller and white-label services for agencies, affiliates, consultants, and other partners.
The HOTH was founded in 2010. The research lists its team size as 51-200 employees.
Location
111 2nd Ave NE #1500, St Petersburg, FL 33701, United States
Phone
877-720-4684Domain registered
September 2010
Last updated
June 2025
Domain age
~15 years
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