97th Floor vs Firestarter SEO

A head-to-head comparison of 97th Floor and Firestarter SEO in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

97th Floor

Audience-first digital marketing focused on conversions, pipeline, and revenue.

76/ 100 overallHigher score
Firestarter SEO

AI-first SEO and PPC growth partner for small businesses and local service brands.

73/ 100 overall

Score-by-score

Criterion97th FloorFirestarter SEO
Website Presence(20%)8688
Search Visibility(20%)5862
Trust & Credibility(20%)8172
Market Presence(15%)7670
Customer Satisfaction(10%)8468
Overall7673

Pricing at a glance

97th Floor

Model
Custom-quoted digital marketing engagements, primarily ongoing monthly retainers for SEO, PPC/paid media, content marketing, CRO, and broader full-funnel strategy. Evidence also shows project-based engagements and goal-based contracts; one Clutch case study says enterprise engagements start around a monthly minimum.
Typical range
$150-$199/hr
Full 97th Floor pricing →

Firestarter SEO

Model
Primarily monthly retainer SEO, with publicly posted monthly SEO package tiers and separate local SEO monthly plans; PPC is billed as a flat monthly management fee based on campaign scope, with ad spend paid directly to the platform. Custom quotes are offered for multi-location, franchise, and higher-competition engagements.
Typical range
$800-$3,500/month
Full Firestarter SEO pricing →