Search Laboratory vs Skale

A head-to-head comparison of Search Laboratory and Skale in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Search Laboratory

Searching for the truth in data.

69/ 100 overallHigher score
Skale

AI search-first organic growth engines for tech and SaaS brands.

68/ 100 overall

Score-by-score

CriterionSearch LaboratorySkale
Website Presence(20%)8984
Search Visibility(20%)6828
Trust & Credibility(20%)7279
Market Presence(15%)7468
Customer Satisfaction(10%)1890
Overall6968

Pricing at a glance

Search Laboratory

Model
Custom-quoted digital marketing engagements, most likely a hybrid of monthly retainer and/or project-based consulting for agency services; plus separately sold fixed-price training courses and reseller/implementation services for Google Marketing Platform products.
Typical range
$150-$199 / hr
Full Search Laboratory pricing →

Skale

Model
Custom-quoted monthly SEO retainer, with some engagements also framed as ongoing projects. Public evidence consistently describes Skale (skale.so) as an SEO agency selling recurring SEO strategy, content, technical SEO, and link-building services rather than pay-per-lead or pay-per-appointment pricing.
Typical range
$100-$149 / hr
Full Skale pricing →