Search Laboratory vs SEO Discovery

A head-to-head comparison of Search Laboratory and SEO Discovery in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Search Laboratory

Searching for the truth in data.

69/ 100 overall
SEO Discovery

Digital marketing agency for small businesses with 22+ years of experience across SEO, PPC, AI SEO, content, social, design, and lead generation.

77/ 100 overallHigher score

Score-by-score

CriterionSearch LaboratorySEO Discovery
Website Presence(20%)8988
Search Visibility(20%)6862
Trust & Credibility(20%)7279
Market Presence(15%)7481
Customer Satisfaction(10%)1876
Overall6977

Pricing at a glance

Search Laboratory

Model
Custom-quoted digital marketing engagements, most likely a hybrid of monthly retainer and/or project-based consulting for agency services; plus separately sold fixed-price training courses and reseller/implementation services for Google Marketing Platform products.
Typical range
$150-$199 / hr
Full Search Laboratory pricing →

SEO Discovery

Model
Primarily monthly retainer SEO/digital marketing engagements, with custom quotes by service line; also publishes fixed monthly packages for some services (e.g., link building) and states it offers a hybrid performance-based SEO option with a small base fee plus pay-for-results.
Typical range
$250–$700/mo
Full SEO Discovery pricing →