Reboot Online vs ThatWare

A head-to-head comparison of Reboot Online and ThatWare in seo agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

Reboot Online

Award-winning organic search agency for long-term visibility across Google and AI platforms.

66/ 100 overall
ThatWare

AI-driven SEO, AEO, GEO and LLM visibility for AI search dominance.

67/ 100 overallHigher score

Score-by-score

CriterionReboot OnlineThatWare
Website Presence(20%)8784
Search Visibility(20%)5828
Trust & Credibility(20%)7279
Market Presence(15%)7073
Customer Satisfaction(10%)1882
Overall6667

Pricing at a glance

Reboot Online

Model
Primarily custom-quoted monthly retainers for ongoing Digital PR and paid media management, plus custom SEO engagements; Reboot also offers project-based Digital PR packages/calculator outputs and one-off add-ons/audits.
Typical range
£18,500–£63,500 per Digital PR project
Full Reboot Online pricing →

ThatWare

Model
Custom quote SEO engagements, with evidence of both monthly retainer-style billing and packaged monthly SEO plans. ThatWare explicitly says it provides customized solutions and bills at the end of each month; third-party listings also show a minimum project size and hourly-rate band. In addition, their Clutch profile publishes monthly SEO packages, while an older ThatWare PDF shows enterprise SEO tier pricing by budget band.
Typical range
$89–$10,000 USD per project/month (GoodFirms executive interview); corroborating published package/menu figures include $250/mo, $550/mo, and $1,250/mo on Clutch, and an older enterprise SEO budget ladder from $1,000 to $50,000 USD in a ThatWare PDF
Full ThatWare pricing →