OptimizeToConvert vs Revnew

A head-to-head comparison of OptimizeToConvert and Revnew in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

OptimizeToConvert

Industry-leading inbound pay-per-call lead generation at scale.

52/ 100 overall
Revnew

B2B lead generation partner for enterprise teams that want to reach early-stage buyers and convert ready ones into pipeline.

62/ 100 overallHigher score

Score-by-score

CriterionOptimizeToConvertRevnew
Website Presence(20%)7278
Search Visibility(20%)4842
Trust & Credibility(20%)4666
Market Presence(15%)5863
Customer Satisfaction(10%)2061
Overall5262

Pricing at a glance

OptimizeToConvert

Model
Performance-based lead generation, primarily pay-per-call for the main agency offering. Optimize to Convert explicitly says clients only pay for qualified, connected inbound calls that meet agreed criteria. A related Optimize to Convert-owned property also shows fixed per-lead package pricing for insurance leads, indicating they can also sell leads on a per-lead basis in at least some verticals.
Typical range
$38 per lead
Full OptimizeToConvert pricing →

Revnew

Model
Hybrid custom pricing. Revnew publicly shows usage-based / performance-style campaign pricing for demand generation offers (per lead / per appointment with minimum commitments), while directory listings indicate custom-scoped engagements for broader lead generation and demand generation work. Their own plans page also describes packaged outbound/SDR programs and add-on hourly consulting.
Typical range
$120-$500 per lead
Full Revnew pricing →