New North vs Zopto

A head-to-head comparison of New North and Zopto in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

Zopto

AI-powered outbound growth tools and done-for-you pipeline generation.

68/ 100 overall

Score-by-score

Criterion	New North	Zopto
Website Presence(20%)	84	72
Search Visibility(20%)	56	48
Trust & Credibility(20%)	78	76
Market Presence(15%)	68	68
Customer Satisfaction(10%)	74	82
Overall	72	68

Pricing at a glance

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

Zopto

Model: Primarily per-account / per-user subscription pricing for the software, with monthly or quarterly billing; agency/enterprise plans are multi-user and prorated when seats change. Current public pricing on the company domain appears to have shifted to Zeekeo branding, which shows a self-serve per-seat software plan and a separate done-for-you managed service plan.
Typical range: $120-$649 / month

Full Zopto pricing →

New North profile →Zopto profile →← All lead generation agencies