New North vs Walker Sands

A head-to-head comparison of New North and Walker Sands in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

New North

A B2B marketing agency for technology companies.

72/ 100 overall
Walker Sands

B2B integrated marketing and PR agency focused on outcome-based marketing.

80/ 100 overallHigher score

Score-by-score

CriterionNew NorthWalker Sands
Website Presence(20%)8490
Search Visibility(20%)5662
Trust & Credibility(20%)7884
Market Presence(15%)6880
Customer Satisfaction(10%)7488
Overall7280

Pricing at a glance

New North

Model
Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range
$6,000–$15,000 / month
Full New North pricing →

Walker Sands

Model
Custom-quoted B2B agency engagements, primarily a mix of project-based work and ongoing monthly retainer relationships. Walker Sands presents itself as an outcome-based integrated marketing/PR agency with tailored scopes rather than fixed packages or published plans.
Typical range
$50,000-$199,999 per project
Full Walker Sands pricing →