New North vs The Scalelab

A head-to-head comparison of New North and The Scalelab in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

New North

A B2B marketing agency for technology companies.

72/ 100 overallHigher score

The Scalelab

Scale with outbound and generate more leads for your sales team.

64/ 100 overall

Score-by-score

Criterion	New North	The Scalelab
Website Presence(20%)	84	79
Search Visibility(20%)	56	42
Trust & Credibility(20%)	78	68
Market Presence(15%)	68	61
Customer Satisfaction(10%)	74	74
Overall	72	64

Pricing at a glance

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

The Scalelab

Model: Monthly retainer for outbound lead generation, sold in tiered packages on their own site (Starter, Scaler, Moonshot/custom partner tier). Engagements are centered on multichannel outreach via email and LinkedIn, with Moonshot adding lead nurturing and CRM setup.
Typical range: $1,500-$2,500/month

Full The Scalelab pricing →

New North profile →The Scalelab profile →← All lead generation agencies