New North vs Sopro

A head-to-head comparison of New North and Sopro in lead generation agencies, scored across the same 5 weighted criteria so you can see exactly where each agency is stronger.

New North

A B2B marketing agency for technology companies.

72/ 100 overall

Sopro

Fully managed multi-channel B2B outreach that starts qualified sales conversations.

79/ 100 overallHigher score

Score-by-score

Criterion	New North	Sopro
Website Presence(20%)	84	90
Search Visibility(20%)	56	58
Trust & Credibility(20%)	78	85
Market Presence(15%)	68	82
Customer Satisfaction(10%)	74	84
Overall	72	79

Pricing at a glance

New North

Model: Custom monthly retainer using a points-based pricing system rather than hourly billing. New North’s own site says clients pay one monthly price for access to a strategy + execution team, and Clutch reviews indicate some engagements are ongoing retainers; third-party directories also list hourly and project-size bands.
Typical range: $6,000–$15,000 / month

Full New North pricing →

Sopro

Model: Custom-quoted monthly retainer for a fully managed, bespoke multi-channel B2B outreach service; not a published tiered package or pay-per-lead plan.

Full Sopro pricing →

New North profile →Sopro profile →← All lead generation agencies