Lead Generation Agencies

Sopro

Fully managed multi-channel B2B outreach that starts qualified sales conversations.

Top Sales Agencies Score

79/100Projected

Sopro builds bespoke target audiences, runs multi-channel outbound campaigns, captures buyer intent, and routes positive replies and sales-ready opportunities back to clients. Its service includes email prospecting, LinkedIn outreach, audience adsync, webchat, mobile phone number access, and related demand generation and account-based engagement services.

Location

Brighton

Founded

2015

Team Size

201-500

#11in Sales(of 141)
#7in Lead Generation Agencies(of 94)

Score Trend

Current score
79/100Projected
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Services

  • Audience building and data
  • Multi-channel outreach
  • Email marketing
  • Buyer intent and website engagement
  • Conversion support
  • Reporting and transparency

Green Flags & Red Flags

The themes clients raise most, synthesized from 13 verified reviews we read. Each badge counts how many of those reviews raised the point.

Green Flags

4 themes
  • Responsive proactive support

    Multiple reviewers explicitly praise Sopro staff for being proactive, responsive, engaged, and supportive throughout campaigns.

    8mentions
  • Generates leads and meetings

    Several reviews say Sopro produced qualified leads, conversations, calls, or new client wins.

    7mentions
  • Strong account management

    Reviewers repeatedly single out account managers and campaign staff for knowledgeable, hands-on service.

    6mentions
  • Good strategic execution

    Some reviews praise Sopro's targeting, outreach process, messaging, and campaign setup quality.

    5mentions

Red Flags

6 themes
  • High cost or value concerns

    A few reviewers say Sopro is expensive or not priced well enough relative to consistency or results.

    4mentions
  • Inconsistent campaign results

    Some reviewers report mixed or uneven outcomes, saying good deals happened but results were not consistent enough.

    3mentions
  • Poor lead or data quality

    A small number of reviews complain that lead quality, datasets, or targeting quality were weaker than expected.

    2mentions
  • Slow onboarding or complexity

    Some reviewers mention ramp-up time or needing time to understand tools and get started.

    2mentions
  • Contract or term clarity issues

    One visible Trustpilot review warns that notice periods and contract terms were not clearly highlighted.

    1mention
  • Limited regional coverage

    One visible Capterra review says coverage in APJ and LATAM was not strong enough.

    1mention

Pricing

  • Pricing model: Custom-quoted monthly retainer for a fully managed, bespoke multi-channel B2B outreach service; not a published tiered package or pay-per-lead plan.
  • Starting price: $3.8K / month
  • Billing: Monthly billing for an ongoing managed service.
  • Contract terms: No minimum contract.

What's included

  • Fully-managed B2B outreach
  • Ongoing proactive optimisation
  • Dedicated account manager / one point of contact
  • Bespoke audience building with fresh data
  • Downloadable prospect data that the client keeps
  • Email outreach
  • LinkedIn outreach
  • Display ads via Audience AdSync
  • Gifting options
  • Intent tracking / buyer intent notifications
  • IP Match and Engage
  • Live 24/7 reporting portal
  • Website integration
  • CRM integration

Sopro itself publishes a clear entry point: pricing starts at around $3.8K per month, with no pricing tiers because each campaign is bespoke. The company also says there is no minimum contract. Third-party listings corroborate the same general model: Clutch shows a $1,000+ minimum project size and most common project size of $10,000-$49,999, while a verified Clutch review states one client spent around $20,000 and achieved a $48 cost per lead; these are directory/review figures, not Sopro-issued list prices. I did not find a credible published per-lead, per-appointment, setup-fee, onboarding-fee, or hourly price from Sopro itself.

Sources (7)

Where this pricing information was traced from.

Process

How Sopro actually works, reconstructed from customer reviews and third-party write-ups.

A Sopro engagement appears to start with a strategy/onboarding phase where the team learns the client's business, target accounts, and messaging, then builds and launches managed outbound campaigns using Sopro's data, tech, and human account/campaign managers. After launch, Sopro seems to run the outreach, surface interested prospects and engagement signals in its portal/CRM flow, and keep refining targeting and messaging through regular reporting, feedback, and review calls.

  1. 1

    Define goals and brief the team

    The engagement starts with strategy and onboarding: reviewers say Sopro takes time to understand the client's business, goals, and target audiences, and Clutch specifically mentions onboarding with clear timelines and milestones. Sopro's own process pages also describe a first strategy call where they shape the outreach plan around business, accounts, and revenue goals.

  2. 2

    Build the target account and contact list

    Sopro then identifies the accounts and decision-makers to target. Reviews describe Sopro identifying the right decision-makers in target companies, while Sopro's site says it builds an ideal account universe using proprietary data and enrichment and maps stakeholders within each account.

  3. 3

    Create and approve campaign messaging

    Next, Sopro works with the client to create campaigns and outreach messaging tailored to the audience. Reviews mention the team helping create campaigns appropriate for target audiences and quickly updating or creating new campaigns as requirements change; Sopro's messaging page says clients review messages before launch and that nothing goes live until the client is confident.

  4. 4

    Launch managed outreach across channels

    After approval, Sopro runs the actual outreach on the client's behalf rather than just handing over software. Reviewers describe Sopro designing and executing personalized email and LinkedIn outreach, and Sopro's own pages describe multi-channel execution spanning email, LinkedIn, paid/social/display, and related touches depending on the service.

  5. 5

    Track engagement and pass through warm responses

    Once live, clients monitor activity through Sopro's portal/Hub while leads and responses are pushed into the client's workflow. Reviews mention the Sopro portal/Hub showing opens, clicks, answers, tracking prospects and exclusions, and pushing information into the CRM; Sopro's site says engaged stakeholders are flagged, qualified, and passed to the sales team with full context.

  6. 6

    Review performance and refine continuously

    The service continues as an iterative managed program with regular feedback loops rather than a one-time setup. Customers mention bi-weekly calls, follow-up, regular performance reports, and a team that actively monitors, tests, refines, tweaks, and adapts campaigns based on feedback and campaign analytics.

Sources (7)

Customer reviews and third-party write-ups this process was traced from.

Check out a Detailed Report of Sopro

Reviews

Sopro has a clear third-party review presence on Clutch, G2, Trustpilot, and Capterra, but I could not verify a listing for this specific company on Google or BBB from search results. Across the platforms where it is listed, the visible ratings are generally strong, with recurring praise for proactive account management, responsive support, and lead generation results, though a minority of reviewers raise concerns about cost, consistency of outcomes, contract clarity, data quality, and limited geographic coverage.

  • Top Sales AgenciesNo reviews yet
  • ClutchListed

    4 reviews

    Visible Clutch reviews describe Sopro as highly invested in client success, strong at outreach execution, and effective at generating qualified leads. Reviewers also praise project management, timeliness, and cost-effective ideas.

    • Anonymous · Department Director, All Pro Security5.0

      What really impressed us about Sopro was how invested they were in our success.

      Nov 12, 2025Read on Clutch
    • Taylor Befus · Director of Sales & Marketing, SlideSource5.0

      I'm impressed with their start-to-finish process and ability to generate new ideas that are cost-effective.

      Jan 12, 2026Read on Clutch
    • Geoffrey Espinosa · Global Account Executive, ITAMCO5.0

      Sopro's AI messaging has allowed for an adaptive approach to each prospect.

      Dec 2, 2025Read on Clutch
  • G2
    4.9/5

    17 reviews

    The visible G2 material shows very favorable sentiment, especially around support, responsiveness, and helping small teams run outbound email more effectively. The review text I could read also highlights ROI and customer acquisition impact.

    • Esme G. · Commercial Director5.0

      SoPro have been really supportive.

      12/18/2020Read on G2
    • Esme G. · Commercial Director5.0

      Within 6 months we have got more than 10 new customers who we have ongoing talks with.

      12/18/2020Read on G2
  • Trustpilot
    4.5/5

    234 reviews

    Trustpilot shows a strong overall score with many recent positive reviews praising responsiveness, strategic support, and lead generation outcomes. However, there are also negative reviews citing weak results, spam complaints, and dissatisfaction with contract terms or value.

    • customer GB5.0

      Charlie Spink and Ivana Pop Arsova have been absolutely brilliant. From the very outset the care, strategic insight and advisory challenge has been exceptional.

      February 4, 2026Read on Trustpilot
    • Katherine Jennings5.0

      A very helpful and knowledgeable team who worked with us to create campaigns appropriate for our target audiences. Realistic in expectations, which the campaign met.

      December 15, 2025Read on Trustpilot
    • Mark Flint5.0

      Sopro have been great for starting conversations with dozens of potential clients. Their multi-channel approach works well and they have always demonstrated great technical understanding of the cold outreach space.

      October 1, 2025Read on Trustpilot
    • Dan Barlow1.0

      At the start, their sales pitch promised high-quality, LinkedIn-integrated lead generation—that simply didn’t materialize. After nearly six months and spending thousands, we ended up with zero actual leads, just spam complaints and wasted time.

  • GoogleNot listed
  • Capterra
    4.7/5

    60 reviews

    Capterra reviews are broadly positive about lead generation support, customer service, and business development value. Visible criticisms focus on pricing, consistency, ramp-up time, manual campaign updates, and weaker coverage in some regions.

    • Brian C · Founder

      A really positive experience, with a supportive and engaging team that's helped us by setting up calls which have resulted in new client wins.

      July 2, 2025Read on Capterra
    • Navid K · Director, Marketing

      They help us to hit our lead generation targets and are always friendly and knowledgeable.

      June 26, 2025Read on Capterra
    • Charlie C. · Director5.0

      very happy with them due to the leads we recieve

      April 15, 2024Read on Capterra
    • Steven J. · Sales3.0

      overall they were great and got some good deals but needed better consistency or it needed to better priced

      March 10, 2023Read on Capterra
  • BBBNot listed

Strengths

  • +Responsive proactive support
  • +Generates leads and meetings
  • +Strong account management
  • +Good strategic execution

Concerns

  • High cost or value concerns
  • Inconsistent campaign results
  • Poor lead or data quality
  • Slow onboarding or complexity
  • Contract or term clarity issues
  • Limited regional coverage

Top Sales Agencies reviews

First-hand reviews from verified Top Sales Agencies members.

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Frequently Asked Questions

What services does Sopro offer?

Sopro provides fully managed B2B prospecting and lead generation. Its services include email prospecting, LinkedIn outreach, buyer-intent tracking, audience building, demand generation, account-based engagement, audience adsync, webchat support, and related multi-channel outbound campaigns.

How much does Sopro cost?

Sopro says pricing starts at around $3.8K per month. Its pricing is custom-quoted for a bespoke managed service rather than published as fixed tiers or pay-per-lead packages.

How does Sopro's pricing model work?

Sopro uses a custom monthly retainer for ongoing fully managed outreach. According to the available pricing information, there is no minimum contract.

Where is Sopro located?

Sopro is based in Brighton, United Kingdom. The listed address is 1st Floor, 27-29 North Street, Brighton, East Sussex, BN1 1EB.

Is Sopro legit and what are Sopro reviews like?

Sopro has review profiles on Clutch, G2, Trustpilot, and Capterra. Visible ratings are generally strong, including 4.9/5 on G2 from 17 reviews, 4.5/5 on Trustpilot from 234 reviews, and 4.7/5 on Capterra from 60 reviews, though some reviewers mention cost, inconsistent results, data quality, and contract clarity concerns.

What makes Sopro different from other B2B lead generation agencies?

Sopro positions itself as a people-led, fully managed service supported by in-house technology, proprietary live data, expert-led AI targeting, buyer-intent tracking, and a live client reporting portal. It also emphasizes bespoke audience building, multi-channel outreach, and that clients keep their campaign data.

When was Sopro founded and how big is the company?

Sopro was founded in 2015. Its LinkedIn profile lists a team size of 201-500 employees.

Company

Location

1st Floor, 27-29 North Street, Brighton, East Sussex, BN1 1EB

Domain registered

March 2015

Last updated

May 2026

Domain age

~11 years

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